复星国际化战略研究

发布时间：2018-07-29 09:59

【摘要】：全球化已成为世界经济发展主流,中国企业由最初被动卷进全球化浪潮,到如今积极涌入国际舞台,参与态度和特征已发生巨大变化。面对全球日益激烈的竞争环境,中国企业需要在错综复杂的国际环境中找准自身定位,对经济宏观环境和行业微观特点进行准确把握,客观评估自身发展特点,制定出清晰可行的国际化战略,并尽可能灵活和正确实施,才能让企业的国际化竞争水平不断提升,最终实现国际化经营。一般而言,企业通常以非股权和股权两种模式进入国际市场。从最初改革开放走出去开始,到如今走出去战略2.0,中国企业国际化经历了四个阶段的变化:国际商品贸易—对外实物资产投资—通常的国际资本投资—战略性投资控股。中国企业“走出去”的主要进入模式是FDI,而FDI的又是以跨境并购为主流。中国企业现正向全球价值链上游迈进,以并购海外先进公司转型升级的模式成为中国企业国际化的新常态。本文研究对象复星(复星国际有限公司及其子公司合称“复星”,下文统一简称复星),正是通过不断跨国并购的战略方式实现国际化。中国国内对于企业国际化的研究已比较成熟,但复星作为中国最大的民营企业之一,学术界对其国际化的研究却寥寥无几。作者的初衷是在掌握其他研究企业国际化战略文献的情况下,希望能对复星的国际化战略作系统性总结研究,从而给后来研究者提供研究复星国际化翔实的资料。本文首先对中国企业海外并购的特点和存在的问题作详细论述,为下文复星国际化战略选择作铺垫依据。同时对复星国际化战略的环境作详尽剖析,涉及背景和动因,以及在使用SWOT工具分析战略环境的条件下,得出复星实现国际化目标的具体两种手段,即“中国动力嫁接全球资源”和借鉴巴菲特模式。并通过复星两种手段下的典型案例,来论述复星国际化战略措施的谋划举措和标准,以及对比动因所产生的战略成效,从而支持复星国际化战略正确性和可借鉴性。最后基于前文构建复星的战略体系,包括战略决策、战略谋划以及战略实施举措,对复星国际化总体梳理评价,提出参考意见和建议。
[Abstract]:Globalization has become the mainstream of world economic development. From the initial passive involvement of Chinese enterprises into the wave of globalization to the international stage, the attitude and characteristics of participation have changed greatly. In the face of the increasingly fierce global competitive environment, Chinese enterprises need to find their own position in the complicated international environment, accurately grasp the macro-economic environment and the micro-characteristics of the industry, and objectively evaluate their own development characteristics. Only by working out a clear and feasible internationalization strategy and implementing it as flexibly and correctly as possible can the international competition level of the enterprise be continuously improved and finally the internationalization management be realized. Generally speaking, enterprises usually enter the international market in two modes: non-equity and equity. From the beginning of reform and opening up to the outside world, to the strategy of going out 2.0, the internationalization of Chinese enterprises has undergone four stages: international commodity trade, foreign physical assets investment, common international capital investment and strategic investment holding. The main entry mode for Chinese enterprises is FDI, while FDI is dominated by cross-border mergers and acquisitions. Chinese companies are now moving up the global value chain, becoming the new normal for the internationalization of Chinese enterprises in the mode of merger and acquisition of overseas advanced companies. The object of this paper is Fosun (Fosun International Co., Ltd and its subsidiary companies). The research on enterprise internationalization in China is mature, but Fosun is one of the largest private enterprises in China. The original intention of the author is to make a systematic summary and study of Fosun's internationalization strategy under the condition of mastering other literature on the internationalization strategy of enterprises, so as to provide the researchers with full and accurate information on the internationalization of Fosun. In this paper, the characteristics and problems of overseas M & A of Chinese enterprises are discussed in detail, which lays the foundation for the selection of Fosun's internationalization strategy. At the same time, the environment of Fosun's internationalization strategy is analyzed in detail, which involves the background and motivation, and under the condition of using SWOT tool to analyze the strategic environment, two specific means to achieve the internationalization goal of Fosun are obtained. That is, "China's dynamic grafting of global resources" and learn from Buffett model. Through two typical cases of Fosun, this paper discusses the planning measures and standards of Fosun's internationalization strategy, and compares the strategic effects produced by the motivation, so as to support the correctness and referential value of Fosun's internationalization strategy. Finally, based on the previous construction of Fosun's strategic system, including strategic decision-making, strategic planning and strategic implementation measures, the overall carding and evaluation of Fosun's internationalization, suggestions and suggestions are put forward.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F276.5;F271

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