互联网时代海尔集团战略转型研究

发布时间：2018-08-08 19:58

【摘要】：随着互联网的发展与进步,以及互联网行业不断的深化发展,政府也在不断鼓励和提到互联网+与传统行业的结合。然而随着越来越多的企业参与到互联网时代的企业变革中,有的企业转型是成功的,有很多企业在转型过程中迷失自我。传统企业在互联网变革中遇到了越来越多的问题。本文系统总结了企业战略管理理论的演变过程,分析了战略管理的构成要素。在此基础上,结合中国互联网时代企业转型升级的实际案例进行具体分析,从企业战略的调整,执行及现阶段执行后的转型效果进行系统阐述。同时通过引入SWOT模型,对现阶段我国各级企业转型升级过程中的优势、劣势、机会以及威胁进行了分析,以充分了解目前中国市场经济体制下企业转型的模型。在以上分析的基础下,本文从海尔的发展历程、战略演变、互联网时代下海尔采取的人单合一、人人创客的新型组织结构及战略措施进行综合分析,分析海尔转型的可借鉴之处和在转型过程中遇到的问题点,并提出解决措施。最后,结合海尔集团在互联网时代下企业转型升级的借鉴意义,给予国内大型、中型及小微企业一系列战略转型可以借鉴和学习的地方,并在实际中加以应用。
[Abstract]:With the development and progress of the Internet and the deepening development of the Internet industry, the government is constantly encouraging and mentioning the combination of the Internet and traditional industries. However, with more and more enterprises taking part in the transformation of enterprises in the Internet era, some enterprises have been successful in transformation, and many enterprises have lost themselves in the process of transformation. Traditional enterprises have encountered more and more problems in the reform of the Internet. This paper systematically summarizes the evolution of enterprise strategic management theory and analyzes the elements of strategic management. On this basis, combined with the actual case of enterprise transformation and upgrading in the Internet era of China, the paper systematically expounds the adjustment of enterprise strategy, the implementation of the enterprise strategy and the effect of the transformation after the implementation of the present stage. At the same time, by introducing SWOT model, this paper analyzes the advantages, disadvantages, opportunities and threats in the process of transformation and upgrading of Chinese enterprises at all levels at present, in order to fully understand the model of enterprise transformation under the current market economy system in China. On the basis of the above analysis, this paper makes a comprehensive analysis of Haier's new organizational structure and strategic measures, which include the development of Haier, the evolution of strategy, and the new organizational structure adopted by Haier in the Internet era. This paper analyzes the problems encountered in Haier's transformation and puts forward some solutions. Finally, combining with the significance of enterprise transformation and upgrading of Haier Group in the Internet era, it gives domestic large, medium and small enterprises a series of strategic transformation that can be used for reference and learning, and it is applied in practice.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F272

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