在华跨国企业非伦理公关行为的表现形态与治理对策
发布时间：2018-08-15 18:44
【摘要】：正一、在华跨国企业非伦理公关行为表现形态企业非伦理公关行为是指企业在开展公共关系活动的过程中,违背其与利益相关者关系的善恶价值取向以及应遵循的行为规则,而表现出的一种集体失范行为,其包含三个基本的判断标准:与事实真相相背、与道德标准相背、与利益相关者关系相背(1)。根据这三个判断标准,本文收集了2003年至2016年十四年中,被我国媒体广泛报道的31起涉及在华跨国企业非伦理公关行为的事件,并以此为样本,对在华
[Abstract]:First, the behavior of non-ethical public relations of multinational enterprises in China the behavior of non-ethical public relations refers to the behavior rules that enterprises should follow in the process of carrying out public relations activities, and violate the value orientation of good and evil relations with the stakeholders, as well as the behavior rules that should be followed in the process of carrying out public relations activities. There are three basic criteria: contrary to the truth, contrary to the moral standard, and contrary to the stakeholder relationship (1). According to these three criteria, this paper collected 31 cases of non-ethical public relations related to multinational enterprises in China, which were widely reported by Chinese media during the 14-year period from 2003 to 2016.
【作者单位】： 华中科技大学公共管理学院;华中科技大学文华学院经济管理学部;华中科技大学新闻与信息传播学院;
【基金】：国家社科基金青年项目“社会管理主体间契约伦理行为的互动机理及治理对策研究”(项目编号:13CGL105)的研究成果
【分类号】：C912.3;F271;F276.7
本文编号：2185078
[Abstract]:First, the behavior of non-ethical public relations of multinational enterprises in China the behavior of non-ethical public relations refers to the behavior rules that enterprises should follow in the process of carrying out public relations activities, and violate the value orientation of good and evil relations with the stakeholders, as well as the behavior rules that should be followed in the process of carrying out public relations activities. There are three basic criteria: contrary to the truth, contrary to the moral standard, and contrary to the stakeholder relationship (1). According to these three criteria, this paper collected 31 cases of non-ethical public relations related to multinational enterprises in China, which were widely reported by Chinese media during the 14-year period from 2003 to 2016.
【作者单位】： 华中科技大学公共管理学院;华中科技大学文华学院经济管理学部;华中科技大学新闻与信息传播学院;
【基金】：国家社科基金青年项目“社会管理主体间契约伦理行为的互动机理及治理对策研究”(项目编号:13CGL105)的研究成果
【分类号】：C912.3;F271;F276.7
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