A天然气有限责任公司发展战略研究
发布时间：2018-10-22 17:24
【摘要】：近几十年来,中国各类制造产业获得了快速的发展,由此带动了国内经济发展和对外进出口贸易的高速扩张,中国制造的各类商品遍布世界各地。但是伴随着上述产业经济的发展,中国对于煤炭石油等化石类基础燃料能源的需求大幅度增加,其中煤炭能源使用量占据总能量消耗的72%,而煤炭能源的大量使用随之带来的环境污染问题也日益严重。在中国经济发展转型的新常态时期,国家为了达到在经济增长的同时,改善效益,解决污染问题的战略目标,推出加大清洁高效能源的推广和应用力度的政策,由此为地处东部沿海城市的A天然气有限责任公司(以下简称A公司)带来了机遇与挑战并存的发展前景,而能否顺应其潮流谋取发展之机将取决于A公司的经营战略是否符合内外经营环境的实际需要和实施的过程是否恰当。本文作者从该公司经营管理者的角度对如何改进和提升A公司的经营战略管理问题进行了相关的研讨。文中运用PEST分析模型、波特五力模型、SWOT矩阵分析等理论／分析方法对A公司的外部、内部经营环境进行了全面深入的分析,研讨了SO战略、WO战略、ST战略、WT战略模式的优劣,在此基础上制定出本公司拟选的两个发展战略方案,并经过进一步的分析研讨,提出此阶段A公司适合采用密集型发展性的公司发展战略,而在公司营销策略上相应地采用市场渗透策略和市场开发策略并举的措施。即一方面是在现有经营范围内,立足于现有产品,加大销售力度,充分调动既有市场潜在需求。另一方面是立足于现有产品和服务,扩大经营范围,开拓新市场的策略。A公司采用密集型发展战略及其相应的营销策略建议方案实施后效果明显。进一步提高A公司的行业竞争力,增加了公司的经营效益,同时取得了保障区域经济发展的能源供给,优化区域内社会能源结构,推进全社会的节能减排,逐步改善环境污染等等社会效益。
[Abstract]:In recent decades, all kinds of manufacturing industries in China have achieved rapid development, which has led to the rapid expansion of domestic economic development and foreign import and export trade, and all kinds of goods made in China have spread all over the world. However, with the development of the above-mentioned industrial economy, China's demand for fossil basic fuel energy such as coal and oil has increased substantially. The use of coal energy accounts for 72% of the total energy consumption, and the environmental pollution caused by the extensive use of coal energy is becoming more and more serious. In the new normal period of China's economic development and transformation, in order to achieve the strategic goal of improving economic efficiency and solving pollution problems at the same time of economic growth, the state has put forward policies to increase the promotion and application of clean and efficient energy. As a result, A Natural Gas Co., Ltd. (hereinafter referred to as "A Company"), which is located in the eastern coastal city, has brought the development prospect of both opportunities and challenges. Whether the company can adapt to the trend of its development will depend on whether the company's business strategy meets the actual needs of the internal and external business environment and whether the process of implementation is appropriate. In this paper, the author discusses how to improve and improve the management strategy of company A from the point of view of the management manager of the company. In this paper, PEST analysis model, Porter's five forces model, SWOT matrix analysis and other theories / analysis methods are used to analyze the external and internal management environment of A Company, and the advantages and disadvantages of SO strategy, WO strategy, ST strategy and WT strategic model are discussed. On the basis of this, we draw up two development strategies that our company intends to choose, and through further analysis and discussion, we propose that company A is suitable for adopting intensive development strategy at this stage. In the company marketing strategy, the corresponding measures of market penetration strategy and market development strategy. That is, on the one hand, in the existing business scope, based on existing products, increase sales, fully mobilize the existing market potential demand. On the other hand, based on the existing products and services, the strategy of expanding the scope of operation and opening up new markets. To further improve the industry competitiveness of Company A, to increase the company's operating efficiency, at the same time to secure the energy supply for regional economic development, to optimize the social energy structure in the region, and to promote energy conservation and emission reduction in the whole society. Gradually improve environmental pollution and other social benefits.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.22;F272
本文编号：2287818
[Abstract]:In recent decades, all kinds of manufacturing industries in China have achieved rapid development, which has led to the rapid expansion of domestic economic development and foreign import and export trade, and all kinds of goods made in China have spread all over the world. However, with the development of the above-mentioned industrial economy, China's demand for fossil basic fuel energy such as coal and oil has increased substantially. The use of coal energy accounts for 72% of the total energy consumption, and the environmental pollution caused by the extensive use of coal energy is becoming more and more serious. In the new normal period of China's economic development and transformation, in order to achieve the strategic goal of improving economic efficiency and solving pollution problems at the same time of economic growth, the state has put forward policies to increase the promotion and application of clean and efficient energy. As a result, A Natural Gas Co., Ltd. (hereinafter referred to as "A Company"), which is located in the eastern coastal city, has brought the development prospect of both opportunities and challenges. Whether the company can adapt to the trend of its development will depend on whether the company's business strategy meets the actual needs of the internal and external business environment and whether the process of implementation is appropriate. In this paper, the author discusses how to improve and improve the management strategy of company A from the point of view of the management manager of the company. In this paper, PEST analysis model, Porter's five forces model, SWOT matrix analysis and other theories / analysis methods are used to analyze the external and internal management environment of A Company, and the advantages and disadvantages of SO strategy, WO strategy, ST strategy and WT strategic model are discussed. On the basis of this, we draw up two development strategies that our company intends to choose, and through further analysis and discussion, we propose that company A is suitable for adopting intensive development strategy at this stage. In the company marketing strategy, the corresponding measures of market penetration strategy and market development strategy. That is, on the one hand, in the existing business scope, based on existing products, increase sales, fully mobilize the existing market potential demand. On the other hand, based on the existing products and services, the strategy of expanding the scope of operation and opening up new markets. To further improve the industry competitiveness of Company A, to increase the company's operating efficiency, at the same time to secure the energy supply for regional economic development, to optimize the social energy structure in the region, and to promote energy conservation and emission reduction in the whole society. Gradually improve environmental pollution and other social benefits.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.22;F272
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