面向OEM企业转型的价值网络价值创造机制与能力评价研究

发布时间：2018-11-09 09:57

【摘要】：单纯代加工的盈利模式已经无法帮助OEM企业获取竞争优势,核心竞争力的缺乏、经营环境的变化使得无数OEM企业面临转型的困境。而构建价值网络,提高价值创造能力是解决此困境的有效举措。本研究以OEM企业转型的价值网络价值创造机制与能力评价为研究目标,根据企业转型、价值网络、价值创造等相关理论,分析了OEM企业价值网络构建的动因、目标和特征,发现了影响OEM企业价值网络形成的内部因素和外部因素,总结出OEM企业价值网络的两种构建模式。通过对价值创造的本质、特征和过程的分析与总结,构建出价值网络与价值创造关系的概念模型并提出假设。采取问卷调查方式,运用描述性统计分析、信度与效度分析、相关分析、回归分析方法对研究假设进行验证。结果表明:价值网络能够促进技术创新和品牌的创新,进而提高价值创造能力。以此为基础,提出了价值网络价值创造能力的影响因素,运用层次分析法和模糊综合评价法构建了OEM企业价值网络价值创造能力评价指标体系和评价方法。以OEM企业——罗马仕公司为研究案例,对其价值网络价值创造能力进行了评价,并总结其成功转型的经验,为创新能力弱、价值创造能力低的OEM企业完成转型提供借鉴。
[Abstract]:The profit model of generation processing has not been able to help OEM enterprises to obtain competitive advantage, the lack of core competitiveness, the change of operating environment makes countless OEM enterprises face the dilemma of transformation. Constructing value network and improving value creation ability are effective measures to solve this dilemma. The purpose of this study is to study the value creation mechanism and ability evaluation of OEM enterprise transformation. According to the relevant theories of enterprise transformation, value network and value creation, the paper analyzes the motivation, goal and characteristics of the value network construction of OEM enterprise. The internal and external factors influencing the formation of OEM enterprise value network are found, and the two construction modes of OEM enterprise value network are summarized. Based on the analysis and summary of the essence, characteristics and process of value creation, the conceptual model of the relationship between value network and value creation is constructed and the hypothesis is put forward. The research hypotheses were verified by questionnaire survey, descriptive statistical analysis, reliability and validity analysis, correlation analysis and regression analysis. The results show that value network can promote technological innovation and brand innovation, and then improve the ability of value creation. On this basis, this paper puts forward the influencing factors of the value creation ability of the value network, and constructs the evaluation index system and evaluation method of the value creation ability of OEM enterprise by using the analytic hierarchy process (AHP) and the fuzzy comprehensive evaluation method. Taking OEM Corporation as a case study, this paper evaluates the value creation ability of its value network, summarizes its experience of successful transformation, and provides a reference for OEM enterprises with weak innovation ability and low value creation ability to complete the transformation.
【学位授予单位】：青岛科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F273.1

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