制度差异、企业跨区域经营经验与市场进入模式

发布时间：2018-11-15 11:59

【摘要】：通过整合制度理论和资源基础观,以150家从事跨区域经营企业为样本,实证分析了省域间制度差异和经营经验对企业跨区域市场进入模式选择的影响和作用机制。研究结果表明:(1)区域间的制度差异越大,企业跨区域市场进入模式的资源承诺水平和股权投资比例越低;(2)企业跨区域经营经验越丰富,企业省外市场进入模式的资源承诺水平越高;(3)制度差异和跨区域经营经验对市场进入模式的影响存在负向交互作用,即跨区域经营经验/制度差异越大,省域间的制度差异/跨区域经营经验对市场进入模式的资源承诺水平关系的影响越小。该结论为我国企业更加有效地开展跨区域扩张活动提供了决策支持。
[Abstract]:Based on the theory of integration system and the view of resource base, 150 enterprises engaged in cross-regional operation are taken as samples, and the influence and mechanism of institutional differences and management experience among provinces on the choice of cross-regional market entry mode are analyzed empirically. The results show that: (1) the greater the institutional difference between regions, the lower the level of resource commitment and the proportion of equity investment in the cross-regional market entry model; (2) the richer the experience of cross-regional operation, the higher the level of resource commitment of enterprises entering the mode of market entry; (3) there is a negative interaction between the system difference and the cross-regional operation experience on the market entry mode, that is, the greater the cross-regional operation experience / system difference, The institutional differences / cross-regional management experiences between provinces have less influence on the resource commitment level of the market entry model. This conclusion provides decision support for Chinese enterprises to carry out cross-regional expansion more effectively.
【作者单位】：华南理工大学工商管理学院;广东工业大学管理学院;华南理工大学经济与贸易学院;
【基金】：国家社会科学基金重点项目(15AGL003) 国家自然科学青年基金项目(71102052;71402055) 教育部人文社会科学基金项目(14JCZH142;15YJAZH083) 广东省高等学校优秀青年教师培养计划项目(YQ2015060) 广东省教育厅人文社科基金项目(2012WYM_0010;2013WYXM0032)
【分类号】：F272.3

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