初创型中小企业众筹参与度与企业绩效——基于资源获取效果的中介效应研究

发布时间：2018-11-15 15:22

【摘要】：企业众筹的实践表明,众筹的功能已经从最初的融资,正在演变为获取多元化资源的方式。为了研究初创型中小企业的众筹行为对企业绩效带来的影响,笔者首先对众筹参与度进行界定,并采用量表从参与水平、互动程度、贡献程度和感情投入四个方面对众筹参与度进行测量;然后以资源获取效果为中介揭示了众筹参与度对企业绩效产生影响的内在机理和作用机制,并引入认知环境作为调节变量,研究了认知环境在众筹参与度与企业资源获取效果之间的调节作用;采用问卷调查法,以淘宝众筹平台为数据来源,对上述关系依次进行了实证检验。结果表明,众筹参与度对企业绩效有显著正向影响,且受到资源获取效果的完全中介作用;认知环境正向调节众筹参与度与资源获取效果之间的关系。研究结论有助于更深入地认识众筹对初创型中小企业的经济作用,可为促进中小企业发展和提升企业绩效提供参考。
[Abstract]:The practice of corporate crowdfunding shows that the function of crowdfunding has changed from initial financing to obtaining diversified resources. In order to study the impact of crowdfunding behavior on enterprise performance, the author first defines the participation of crowdfunding, and uses the scale from the level of participation, the degree of interaction. The degree of contribution and emotional input were measured from four aspects: participation of crowdfunding; Then, taking the effect of resource acquisition as an intermediary, the paper reveals the internal mechanism and mechanism of the influence of crowdfunding participation on enterprise performance, and introduces cognitive environment as a regulating variable. The role of cognitive environment in regulating the participation of crowdfunding and the effect of enterprise resource acquisition is studied. Taking Taobao crowdfunding platform as the data source, the above-mentioned relationships are tested empirically by questionnaire. The results show that crowdfunding participation has a significant positive impact on corporate performance and is completely mediated by the effect of resource acquisition, and cognitive environment positively regulates the relationship between crowdfunding participation and resource acquisition effects. The conclusion is helpful to understand the economic effect of crowdfunding on start-up SMEs, and to provide a reference for the development of SMEs and the improvement of enterprise performance.
【作者单位】：兰州大学管理学院;
【基金】：教育部人文社科基金项目“创意交易及其间接定价策略研究——基于有信息的委托人视角”(项目编号:13YJC630133) 兰州大学中央高校基本科研业务费专项资金“创意项目的众筹机制设计与风险管理研究”(项目编号:16LZUJBWZY002)
【分类号】：F276.3

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