混合销售和回收的闭环供应链定价及渠道选择研究

发布时间：2018-11-26 18:13

【摘要】：随着经济的快速发展、消费的持续增长,资源短缺和衰竭的问题不断出现,节约资源和加强环境保护刻不容缓。此外,随着信息技术的快速发展,越来越多的顾客开始进行网上选购。然而,当传统销售与网上直销并存时,不同渠道间存在竞争冲突。目前大多数国内外学者侧重于考虑将废旧品只进行再制造,对传统分销模式下单回收渠道定价和渠道选择的研究已经较为成熟,然而关于混合回收渠道的相关研究却鲜为少见,尤其是三者共同回收渠道,并且忽视质量高的废旧品进行翻新的情形。可是,现实中混合回收渠道却普遍存在。另外经实地调研发现,制造商会对高质量废旧品进行翻新,将低质量废旧品用于再制造。鉴于此,本文基于存在制造商、零售商和第三方回收商的闭环供应链,考虑制造商对废旧品进行再制造的同时,引入翻新方式,首先研究比较了产品通过传统渠道销售时闭环供应链各成员在集中决策和分散决策四种混合回收模式下的定价策略与利润情况,并分析了集中决策下利润差分享系数对成员利润的影响。在此基础上,研究比较了混合渠道销售的闭环供应链在集中决策和分散决策四种混合回收模式下的定价和利润情况,并分析了集中决策下利润差分享系数对成员利润的影响。接着比较了传统分销和混合销售模式。最后通过算例分析各参数对成员及系统利润的影响。主要研究成果如下:(1)在传统分销和混合销售两种模式下,集中决策的相关结果均优于分散决策情形。分散决策情形下,从最大化制造商和系统利润出发,倾向于选择三者共同回收渠道;零售商选择与第三方共同回收渠道;第三方选择与制造商共同回收时可获得较大收益。(2)比较传统分销和混合销售模式发现,无论分散决策还是集中决策,从最大化系统利润角度出发,倾向于选择混合销售模式,且此模式有利于新品、再制造品和翻新品销售量的提高。
[Abstract]:With the rapid development of economy and the continuous growth of consumption, the problems of resource shortage and exhaustion appear constantly, so it is urgent to save resources and strengthen environmental protection. In addition, with the rapid development of information technology, more and more customers begin to buy online. However, when traditional sales and online direct sales coexist, there is a competition conflict between different channels. At present, most scholars at home and abroad focus on remanufacturing the waste products. The research on pricing and channel selection of the traditional distribution mode order recovery channel is mature, but the related research on mixed recovery channel is rare. In particular, the three recycling channels, and ignore the quality of waste goods for refurbishment. In reality, however, mixed recovery channels are common. In addition, it is found that manufacturers renovate high-quality scrap and use low-quality scrap for re-manufacture. In view of this, based on the closed-loop supply chain with manufacturers, retailers and third-party recyclers, this paper takes into account the manufacturer's remanufacturing of used and used products and the introduction of refurbishment. Firstly, the pricing strategies and profits of the members of the closed-loop supply chain under the four mixed recovery modes of centralized decision and decentralized decision are compared when the products are sold through traditional channels. The effect of profit difference sharing coefficient on members' profits is analyzed. On this basis, the pricing and profit of the closed-loop supply chain with mixed channel sales under the four mixed recovery modes of centralized decision and decentralized decision are compared, and the influence of the profit difference sharing coefficient on the profit of the members is analyzed. Then compared the traditional distribution and mixed sales model. Finally, an example is given to analyze the effect of each parameter on the profit of the member and the system. The main research results are as follows: (1) under the two models of traditional distribution and mixed sales, the results of centralized decision are better than those of decentralized decision. In the case of decentralized decision, in order to maximize the manufacturer and system profit, we tend to choose the three common recovery channels, retailers choose the joint recovery channel with the third party. When the third party chooses to reclaim with the manufacturer, it can make a large profit. (2) comparing with the traditional distribution and mixed sales mode, it is found that whether the decision is decentralized or centralized, from the point of view of maximizing the system profit, Tend to choose a mix of sales, and this model is conducive to new, manufactured and refurbished sales of increased sales.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274

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