有竞争产品时改进型新产品最优上市策略
发布时间：2018-12-21 19:43
【摘要】：技术进步推动新产品以更快的速度进入市场,企业为了抢占更多的市场份额,往往会选择推出老产品的改进型新产品,以完成产品的更新换代.针对企业不断推出改进型新产品的情况,考虑双寡头环境下新老两代产品共存时的需求变动,研究改进型新产品的最优上市时间和新产品上市后老产品的最优调整价格问题,并分析改进型新产品的最优上市时间、老产品的最优调整价格与技术水平、产品价格等因素的关系.研究表明:老产品的市场潜力越大、技术水平越高,改进型新产品的最优上市时间越晚;改进型新产品的技术水平越高,其最优上市时间越早;竞争企业产品的价格和技术水平对改进型新产品最优上市时间起反向作用;改进型新产品的价格和技术水平对老产品的最优调整价格起反向作用;竞争企业产品的价格和技术水平对老产品的最优调整价格起反向作用.
[Abstract]:Technological progress promotes new products to enter the market at a faster speed. In order to occupy more market share, enterprises often choose to launch new and improved products of old products, in order to complete the upgrading of products. In view of the continuous introduction of new and improved products by enterprises, considering the change of demand for the coexistence of new and old products under the duopoly environment, this paper studies the optimal time to market of new and improved products and the optimal adjustment price of old and old products after the new products go on sale. It also analyzes the relationship between the optimal time to market, the optimal adjustment price of the old product and the technical level, product price and so on. The results show that: the greater the market potential of the old products, the higher the technical level, the later the optimal marketing time of the improved new products is, the higher the technical level of the improved new products is, the earlier the optimal marketing time is. The price and technology level of the competitive enterprise's products have reverse effect on the optimal time to market of the improved new product, and the price and the technical level of the improved new product have the reverse effect on the optimal adjustment price of the old product. The price and technical level of competitive products play a reverse role in the optimal adjustment price of old products.
【作者单位】： 上海财经大学国际工商管理学院;
【基金】：国家自然科学基金资助项目(71272016;71571114) 上海财经大学优秀博士论文培育基金资助项目;上海财经大学研究生创新基金项目(CXJJ-2015-320)
【分类号】：F273.2
[Abstract]:Technological progress promotes new products to enter the market at a faster speed. In order to occupy more market share, enterprises often choose to launch new and improved products of old products, in order to complete the upgrading of products. In view of the continuous introduction of new and improved products by enterprises, considering the change of demand for the coexistence of new and old products under the duopoly environment, this paper studies the optimal time to market of new and improved products and the optimal adjustment price of old and old products after the new products go on sale. It also analyzes the relationship between the optimal time to market, the optimal adjustment price of the old product and the technical level, product price and so on. The results show that: the greater the market potential of the old products, the higher the technical level, the later the optimal marketing time of the improved new products is, the higher the technical level of the improved new products is, the earlier the optimal marketing time is. The price and technology level of the competitive enterprise's products have reverse effect on the optimal time to market of the improved new product, and the price and the technical level of the improved new product have the reverse effect on the optimal adjustment price of the old product. The price and technical level of competitive products play a reverse role in the optimal adjustment price of old products.
【作者单位】： 上海财经大学国际工商管理学院;
【基金】：国家自然科学基金资助项目(71272016;71571114) 上海财经大学优秀博士论文培育基金资助项目;上海财经大学研究生创新基金项目(CXJJ-2015-320)
【分类号】：F273.2
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