味觉感官营销研究回顾与展望
发布时间：2019-01-05 19:44
【摘要】：味觉作为一种最情绪化的感觉,极易受内外部线索影响。通过归纳影响味觉感受的内外部因素,利用跨感觉交互和期望证实理论对其形成机理进行深入剖析,同时基于隐喻和具身理论探讨味觉对人们高层次认知的影响,最后提出味觉营销未来研究方向。
[Abstract]:Taste as a most emotional feeling, easily affected by internal and external clues. Through summing up the internal and external factors that affect taste perception, using the theory of cross-sensory interaction and expectation confirmation to deeply analyze its formation mechanism, and at the same time discussing the influence of taste on people's high-level cognition based on metaphor and body theory. Finally, the future research direction of taste marketing is put forward.
【作者单位】： 四川师范大学商学院;
【基金】：国家自然科学基金面上项目“基于概念隐喻理论和交感思维理论的感官营销研究”(71672120)
【分类号】：F274
，
本文编号：2402222
[Abstract]:Taste as a most emotional feeling, easily affected by internal and external clues. Through summing up the internal and external factors that affect taste perception, using the theory of cross-sensory interaction and expectation confirmation to deeply analyze its formation mechanism, and at the same time discussing the influence of taste on people's high-level cognition based on metaphor and body theory. Finally, the future research direction of taste marketing is put forward.
【作者单位】： 四川师范大学商学院;
【基金】：国家自然科学基金面上项目“基于概念隐喻理论和交感思维理论的感官营销研究”(71672120)
【分类号】：F274
，
本文编号：2402222
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