F企业核心竞争力研究

发布时间：2019-01-06 07:39

【摘要】：自从2015年第一次被写入《政府工作报告》中,互联网医疗就成为外界热议的焦点,经过两年多的发展互联网医疗也逐步有了起色。伴随着互联网技术发展、智能终端普及、传感器技术进步、互联网基础设施改善,互联网医疗拥有了良好发展的土壤,由此来看,未来互联网医疗是医疗健康服务业发展的必然趋势。2016年中国互联网医疗市场规模超过257亿元。目前交易类营收规模在整个市场规模中的占比非常大,其次是线上营销,占比最小的是用户增值营收规模。由于目前处方药网售尚未解禁,预计未来处方药网售开放后,互联网医疗市场规模将会出现爆发式增长。到2020年预计中国互联网医疗行业市场规模将突破千亿元。由于此前国家对于互联网医疗的监管力度不够,没有出台相关的法律和法规,进入行业的壁垒较低,鱼龙混杂的局面带来了不可估量的医疗风险。随着国家监管力度的加大,行业进入了大洗牌阶段。F企业是一家国内知名医药集团旗下合资子公司,致力于打造集大健康、大平台、大数据和大服务于一体的创新型互联网医疗体系。本论文基于企业核心竞争力的理论研究,通过对互联网医疗行业的竞争分析,结合研究F企业自生核心竞争力现状,建立数据模型分析,形成有针对性F企业核心竞争力提升路径。通过本文形成的一些结论可以为F企业核心竞争力的提升提供借鉴和参考。本论文在结构安排上有六部分组成:绪论作为提出问题章节,首先对本研究的选题背景、研究意义进行了深入的分析,重点提出了本论文的写作逻辑思路;正文主要从五方面论述,首先关于核心竞争力的相关理论概述,为整篇论文提供理论依据;接着对“互联网+医疗”行业情况及F企业的现状进行了分析;然后通过数据建模分析方法有效可信的对F企业现有竞争力构成要素进行分析,通过分析综合得出F企业现有核心竞争力综合评分为72.21,介于良好与一般之间,F企业核心竞争力有提升的需求;最后结合行业特点以及F企业的发展实际,对F企业完整、科学的核心竞争力提出优化路径。
[Abstract]:Since it was first written into the government work report in 2015, Internet medical treatment has become the focus of the outside world. After more than two years of development, the Internet medical treatment has gradually improved. With the development of Internet technology, the popularization of intelligent terminals, the progress of sensor technology, the improvement of Internet infrastructure, and the good development of Internet medical treatment, In the future, Internet medical treatment is the inevitable trend of the development of medical service industry. In 2016, China's Internet medical market has a scale of more than 25.7 billion yuan. Currently, trading revenues account for a large proportion of the overall market size, followed by online marketing, and the smallest proportion is user value-added revenue. The Internet medical market is expected to expand dramatically in the future after the opening of online prescription drug sales, as the current ban on prescription drug online sales has not yet been lifted. By 2020, China's Internet medical market is expected to exceed 100 billion yuan. Due to the lack of supervision of Internet health care, the lack of relevant laws and regulations, low barriers to entry into the industry, the mixed situation brought incalculable medical risks. With the increase of national supervision, the industry has entered the stage of reshuffle. Enterprise F is a joint-venture subsidiary of a well-known domestic pharmaceutical group, committed to build a large health, platform, Big data and big service in one of the innovative Internet medical system. This paper is based on the theoretical research of enterprise core competence, through the analysis of the competition of Internet medical industry, combined with the study of F enterprise self-generated core competitiveness, establish the data model analysis. Form a targeted F-enterprise core competitiveness path. Some conclusions can be used for reference to enhance the core competence of F enterprises. There are six parts in the structure of this thesis: introduction, as a chapter to raise questions, first of all, the background of this study, the significance of the in-depth analysis, focusing on the logical thinking of the writing of this paper; The main body mainly discusses from five aspects, first about the core competence related theory summary, provides the theory basis for the whole paper, then has carried on the analysis to the "Internet medical treatment" the profession situation and the F enterprise's present situation; Then through the method of data modeling and analysis, the factors of F enterprise's existing competitiveness are analyzed effectively and credible, and the comprehensive score of F enterprise's existing core competence is 72.21, which is between good and general. F enterprise core competence has the enhancement demand; Finally, combining the characteristics of industry and the development practice of F enterprise, the paper puts forward the optimized path to the integrity and scientific core competence of F enterprise.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.72;F271

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