考虑消费者策略行为的产品服务供应链动态定价与协调

发布时间：2019-02-18 18:13

【摘要】：针对一个制造商和一个服务集成商组成的产品服务供应链,考虑消费者向服务集成商购买产品服务系统时存在策略性等待行为,通过构建两个销售阶段的动态博弈模型,分析了产品服务系统价值、成本和服务价值占比等因素对消费者策略行为和均衡结果的影响,比较了分散式与集中式决策的绩效偏差,基于两阶段收益共享契约实现了供应链协调.研究表明:提高产品服务系统价值、服务价值占比能减少消费者策略行为,提高供应链及其成员的总利润;高产品服务系统价值、高服务价值占比虽能增加分散式决策下的系统利润,但也扩大了与集中式决策下的系统利润差距;收益共享契约能调整消费者的策略行为,即当服务价值占比较高时,可以通过价格调整来抑制消费者的策略行为实现供应链协调.
[Abstract]:For a product service supply chain composed of a manufacturer and a service integrator, considering the strategic waiting behavior when consumers purchase the product service system from the service integrator, the dynamic game model of two sales stages is constructed. This paper analyzes the effects of product service system value, cost and service value ratio on consumer strategy behavior and equilibrium results, and compares the performance bias between decentralized and centralized decision-making. Supply chain coordination is realized based on two-stage revenue sharing contract. The research shows that increasing the value of product service system and the proportion of service value can reduce the behavior of consumer strategy and increase the total profit of the supply chain and its members. The system value of high product and service, the proportion of high service value can increase the system profit under the decentralized decision-making, but also widen the gap between the system profit under the centralized decision; The revenue-sharing contract can adjust the consumer's strategic behavior, that is, when the service value is high, the price adjustment can restrain the consumer's strategic behavior to realize the supply chain coordination.
【作者单位】：重庆大学经济与工商管理学院;重庆大学现代物流重庆市重点实验室;深圳大学管理学院;西南政法大学管理学院;
【基金】：国家自然科学基金(71272086) 高等学校博士学科点专项科研基金(20120191110042) 中央高校基本科研业务费(CDJXS12021108) 重庆市研究生科研创新项目(CYB15002)~~
【分类号】：F274;F713.55

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