信息传播视角下台湾青年的“大陆印象”与赴大陆“就业创业意愿”——基于对台湾四所高校1030个样本的问卷调查

发布时间：2019-04-27 17:47

【摘要】：广西师范大学与台湾4所大学的联合调研表明,当前台湾青年的"大陆印象"与其赴大陆"就业创业意愿"呈现一定程度的矛盾,偏于负面的"大陆印象"与趋于正面的赴大陆"就业创业意愿"同时并存。台湾青年趋于正面的"大陆就业创业意愿"体现了其对大陆经济发展潜力的客观认识和对自身职业生涯的理性规划。但是,在偏于负面的"大陆印象"制约下,其意愿仍有转趋保守的可能性。因此,改善台湾青年的"大陆印象"是促进台湾青年赴大陆就业创业的长期和根本任务,可从构建"两岸命运共同体"矫正台湾青年的"偏独"史观,大力促进两岸青年的体验式交流,充分发挥台商对台湾青年的正面引导作用等方面解决。
[Abstract]:A joint survey conducted by Guangxi normal University and four universities in Taiwan shows that the current "mainland impression" of Taiwan youth shows a certain degree of contradiction with their "desire for employment and entrepreneurship" to the mainland. The negative impression on the mainland coexists with the positive intention to go to the mainland for employment and entrepreneurship. Taiwan youth tend to positive "mainland employment and entrepreneurship will" reflect their objective understanding of the economic development potential of the mainland and their own rational career planning. However, under the restriction of negative "continental impression", its will still has the possibility of becoming conservative. Therefore, improving the "mainland impression" of Taiwan youth is a long-term and fundamental task of promoting Taiwan youth to go to the mainland for employment and entrepreneurship, and can correct the historical view of "partial independence" of Taiwan youth by building a "community of shared future on both sides of the strait". We will vigorously promote experience-based exchanges between young people on both sides of the strait and give full play to the positive guiding role of Taiwanese businessmen to Taiwan youth.
【作者单位】：广西师范大学经济管理学院;
【基金】：教育部2011计划“两岸关系和平发展协同创新中心”阶段性成果广西人文社会科学发展研究中心“泛北部湾合作研究团队”培育项目
【分类号】：F279.27

【相似文献】