基于Salop模型的商品价值敏感性及其效用评估
发布时间：2019-05-12 02:03
【摘要】：商品的用户效用分析对生产者和消费者越来越重要,有效的用户效用评估将有助于商品生产者和销售者合理配置资源,也有助于用户合理选购商品。在传统的用户效用分析基础上综合考虑了用户对商品价值属性的敏感性和商品价值受用户偏好影响的敏感性,研究了商品价值属性和用户偏好对用户选择行为的影响程度,构建了基于敏感性分析的用户和商品的排序模型。在Salop环形城市价值效用模型的基础上,结合排序模型提出了用户效用评估的方法,最后用实例对上述模型和方法进行了说明和验证。
[Abstract]:The user utility analysis of commodities is becoming more and more important to producers and consumers. Effective user utility evaluation will help commodity producers and sellers to allocate resources reasonably, and will also help users to choose and purchase goods reasonably. On the basis of the traditional user utility analysis, the sensitivity of the user to the commodity value attribute and the sensitivity of the commodity value affected by the user preference are comprehensively considered, and the influence degree of the commodity value attribute and the user preference on the user's choice behavior is studied. The sorting model of users and goods based on sensitivity analysis is constructed. Based on the value utility model of Salop annular city, the method of user utility evaluation is put forward in combination with the ranking model. Finally, the above models and methods are illustrated and verified by an example.
【作者单位】： 南京审计大学政府审计学院;江苏科技大学经济管理学院;
【基金】：国家自然科学基金面上项目(71273121;71673122) 全国统计科学研究重点项目(2015LZ29)
【分类号】：F274
本文编号：2475021
[Abstract]:The user utility analysis of commodities is becoming more and more important to producers and consumers. Effective user utility evaluation will help commodity producers and sellers to allocate resources reasonably, and will also help users to choose and purchase goods reasonably. On the basis of the traditional user utility analysis, the sensitivity of the user to the commodity value attribute and the sensitivity of the commodity value affected by the user preference are comprehensively considered, and the influence degree of the commodity value attribute and the user preference on the user's choice behavior is studied. The sorting model of users and goods based on sensitivity analysis is constructed. Based on the value utility model of Salop annular city, the method of user utility evaluation is put forward in combination with the ranking model. Finally, the above models and methods are illustrated and verified by an example.
【作者单位】： 南京审计大学政府审计学院;江苏科技大学经济管理学院;
【基金】：国家自然科学基金面上项目(71273121;71673122) 全国统计科学研究重点项目(2015LZ29)
【分类号】：F274
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