基于大规模定制的客户需求管理研究

发布时间：2019-05-27 16:48

【摘要】：21世纪,在经济全球化、信息网络化、工业智能化、消费高端化的时代背景下,产品销售从卖方市场向买方市场转变,个性化和差异化产品成为市场的选择和竞争的趋势。大规模定制以接近低成本和高速度的大批量生产方式,向客户提供灵活和柔性的定制化产品,它将工业化和个性化高度结合,是企业参与竞争和盈利的新思维模式。产品始于客户需求并终于满足客户需求,客户需求是大规模定制形成和发展的驱动力,在大规模定制思想的基础上最大程度迎合客户需求是企业具备竞争力、占据市场份额的核心问题和战略选择。论文以大规模定制思想为基础,客户需求特点为依据,客户需求管理为对象,满足客户需求为目标,主要研究工作如下:(1)提出设计需求、定制需求两阶段的大规模定制需求管理体系。主要应用质量功能展开、产品模块化设计、产品配置三种方法技术,其中质量功能展开方法技术将产品概念需求转化形成具体的设计研发指标需求,模块化设计方法技术进行产品模块化划分并构建产品定制数据平台,产品配置方法技术实现产品的最终定制。客户需求管理体系实现客户需求在产品从无到有全过程参与的功能。(2)结合客户定制过程,提出检索定制、算法定制、变型定制三阶段定制策略。检索定制是直接使用已有配置方案;算法定制是应用智能算法非支配解寻优获得最佳配置方案;变型定制是对关键影响模块进行结构或参数优化设计获得配置方案。(3)算法定制阶段,提出差分进化算法和元胞遗传算法相结合的改进差分元胞遗传算法。根据快速、准确求解的算法定制要求,通过算法对比的仿真实验验证算法有效性并将改进算法应用于实际配置问题求解。(4)基于大规模定制思想,构思规划并开发客户需求管理系统(DMS)来获取分析客户设计需求并满足客户的定制需求,同时对设计和定制需求的功能模块业务进行演示说明,达到理论与实践相结合目的。
[Abstract]:In the 21st century, under the background of economic globalization, information networking, industrial intelligence and high consumption, product sales have changed from seller's market to buyer's market, and personalized and differentiated products have become the trend of market choice and competition. Mass customization, which is close to low cost and high speed mass production mode, provides customers with flexible and flexible customized products. It combines industrialization and individualization highly, and is a new mode of thinking for enterprises to participate in competition and profit. Products begin with customer needs and finally meet customer needs. Customer demand is the driving force for the formation and development of mass customization. On the basis of the idea of mass customization, it is the competitiveness of enterprises to cater to customer needs to the greatest extent. The core issue and strategic choice of occupying market share. This paper is based on the idea of mass customization, the characteristics of customer demand, customer demand management as the object, to meet the needs of customers as the goal, the main research work is as follows: (1) put forward the design requirements, Customization requirements two-stage mass customization requirements management system. The main application of quality function deployment, product modular design, product configuration three methods and technologies, in which the quality function expansion method and technology to transform the product concept requirements into specific design and research and development index requirements. The modularization design method technology divides the product modularization and constructs the product customization data platform, and the product configuration method technology realizes the final customization of the product. The customer requirements management system realizes the function of customer requirements participating in the whole process of the product from scratch. (2) combined with the customer customization process, the three-stage customization strategy of retrieval customization, algorithm customization and variant customization is put forward. Retrieval customization is the direct use of existing configuration schemes, algorithm customization is the application of intelligent algorithm non-dominant solution optimization to obtain the best configuration scheme. Variant customization is to optimize the structure or parameters of the key influence modules to obtain the configuration scheme. (3) in the stage of algorithm customization, an improved differential cellular genetic algorithm is proposed, which combines differential evolution algorithm with cellular genetic algorithm. According to the requirement of fast and accurate algorithm customization, the effectiveness of the algorithm is verified by the simulation experiment of algorithm comparison, and the improved algorithm is applied to solve the actual configuration problem. (4) based on the idea of mass customization, Conceive plan and develop customer requirements management system (DMS) to obtain and analyze customer design requirements and meet customer customization requirements. At the same time, the functional module business of design and customization requirements is demonstrated to achieve the purpose of combining theory with practice.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274

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