W公司利益相关者管理问题及对策研究

发布时间：2019-05-29 18:10

【摘要】：传统的“股东至上”的企业观致使企业只关注达到狭隘的、传统的经济和财务指标,而产生了许多内外部矛盾。如工人要求加工资,而股东却要削减福利;客户要求额外增加某些服务,公司却以成本增加为由拒绝提供;公司不顾本地居民反对,执意要征用一块价格更低的空地建厂等等。这些困难里面,有许许多多都是相互对立的,许多企业都是疲于应对,艰难支撑,如果处理不好,轻则影响产品质量,生产效率;大则影响员工士气和队伍稳定,严重的甚至会使企业迅速倒闭。“股东至上”企业观因在管理理论与实践中固有的悖论而受到越来越多的质疑。W公司就是这样一个典型公司。其过于关注股东利益而忽略了其他利益相关者的利益,由此导致内部冲突不断,而且与外部供应商这间的合作也磕磕碰碰。本文将以W公司为案例,对其利益相关者管理存在的问题进行确认,然后利用相关理论和工具对这些问题进行深入分析,在此其础上为其利益相关者管理提出建议。本文的核心结构如下:首先在案例描述部分说明了五金行业的挑战,W公司的机遇,尤其是W公司利益相关者管理存在的具体问题。然后,运用利益相关者分析法对这些问题进行分析研究,寻找企业利益相关者,分析其特点,优先度,依存关系,交换特征等,最后结合W公司未来的发展战略和利益相关者管理模型,提出在不同的市场特征下可供选择的合适的合作方式与治理机制。企业是其所有利益相关者实现其权益主张的载体,利益相关者之间不可避免地可能存在利益冲突,因此管理者需要协调各利益主体可能存在的利益冲突,引导他们有效地合作,以更好地达成企业目标,同时也实现他们的权益主张。这是利益相关者管理的根本任务。这类案例在企业竞争中十分常见,本文提供了一个通用的法则来帮助企业在不同的市场环境下如何管理好其不同合作关系的利益相关者,争取达到共歑。
[Abstract]:The traditional view of "shareholder supremacy" leads enterprises to only pay attention to achieving narrow, traditional economic and financial indicators, and produces a lot of internal and external contradictions. For example, workers demand higher wages while shareholders cut benefits; customers ask for additional services, but companies refuse to provide them on the grounds of increased costs; companies insist on requisitioning a lower-priced open space to build a plant, despite the opposition of local residents. Among these difficulties, many are opposed to each other, many enterprises are tired to deal with, difficult support, if not handled well, light will affect product quality, production efficiency; On the other hand, it will affect the morale of employees and the stability of the team, and will even make the enterprise close down quickly. The view of "shareholder supremacy" has been questioned more and more because of the inherent paradox in management theory and practice. W Company is such a typical company. It pays too much attention to the interests of shareholders and ignores the interests of other stakeholders, which leads to continuous internal conflicts, and the cooperation with external suppliers is also bumping into each other. This paper will take W Company as an example to confirm the problems existing in its stakeholder management, and then use the relevant theories and tools to analyze these problems in depth, and on this basis, put forward some suggestions for its stakeholder management. The core structure of this paper is as follows: firstly, the challenges of hardware industry, the opportunities of W company, especially the specific problems of stakeholder management of W company are explained in the case description part. Then, the stakeholder analysis method is used to analyze and study these problems, to find the enterprise stakeholders, to analyze their characteristics, priority, dependency, exchange characteristics and so on. Finally, combined with the future development strategy and stakeholder management model of W company, the suitable cooperation methods and governance mechanisms are put forward under different market characteristics. The enterprise is the carrier of all its stakeholders to realize their rights and interests, and there may inevitably be conflicts of interest among the stakeholders. Therefore, managers need to coordinate the conflicts of interest that may exist among the various stakeholders and guide them to cooperate effectively. In order to better achieve the goals of the enterprise, but also to achieve their rights and interests. This is the fundamental task of stakeholder management. Such cases are very common in enterprise competition. This paper provides a general rule to help enterprises manage their different cooperative stakeholders in different market environments, and strive to achieve a common goal.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.8;F272.9

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