HX公司业务组合战略研究

发布时间：2018-01-06 23:11

本文关键词：HX公司业务组合战略研究　出处：《华南理工大学》2016年硕士论文　论文类型：学位论文

【摘要】：相比美国而言,我国的信息化产业起步较晚,在很大程度上要依赖国外IT厂商的软件和硬件,然而,自2013年“棱镜门”事件发生以来,信息安全受到了国家前所未有的重视,随着国家出台的一系列“国进洋退”政策,IT国产化的呼声日益高涨,国外品牌在中国的销售与使用面临政策制约,给国外IT厂商带来了巨大的挑战,对于代理国外IT厂商为主要业务的国内系统集成公司而言,更是一个不容忽视的考验。HX公司是一家专业的信息网络基础设施服务和解决方案提供商,是美国思科系统网络技术有限公司在中国区域最大的代理商,公司业务以代理思科产品为其主,并围绕思科的相关产品展开一系列的技术服务,相关业务比重约占公司业绩的90%。在IT设备国产化政策的影响下,HX公司的现有的业务模式受到了极大的挑战,面临着公司业务转型的战略问题,必须寻找出新的业务组合战略来适应公司的发展。本文以HX公司作为研究目标,使用企业战略管理的相关理论,首先从行业的宏观环境、市场需求、竞争者等方面分析公司的外部环境,其次,对公司的历史现状进行梳理,指出HX公司目前的三大业务是设备分销、系统集成、售后技术支持外包,以及两个业务量很小的设备维保业务和解决方案业务。然后从公司资源与能力、核心竞争力进行内部环境进行分析。指出公司现有业务组合的核心问题在于,公司几乎只围绕着思科产品做技术服务,对思科的依存度过高,一旦客户对思科的认可度下降,HX公司的销售收入随即大幅下滑。接下来,分析使用波士顿矩阵和母合优势理论对公司的业务组合进行分析,结合公司愿景,确定公司的战略定位是“成为可信赖的新IT综合服务商”,制定HX公司的业务组合战略是“优先发展系统集成和设备维保业务,优化设备分销业务的结构比例,积极推进解决方案业务”,最后,从指导思想、组织结构、人力资源及绩效考核保障方面,提出实施新业务组合的战略的具体措施。
[Abstract]:Compared to the United States, China's information industry started late, relies heavily on foreign IT vendors of software and hardware, however, since the 2013 prism incident, received national attention with hitherto unknown information security, a system promulgated by the state listed country back into the ocean "policy, domestic IT the rising, foreign brands in the sale and use of China facing policy constraints, has brought great challenges to foreign IT manufacturers, the domestic systems integration for agents of foreign IT vendors for the main business, more is an important test of the.HX company is a professional information service and network infrastructure the solution provider, is the United States CISCO Network Technology Co. Ltd. in Chinese's largest regional agents, the company's business with CISCO as its main agent products, related products exhibition and around CISCO Open a series of technical services, the relevant business performance of the company accounted for about 90%. in the IT equipment localization policy, HX company's existing business model has been a great challenge, facing the strategic problem of business transformation, we must find out the business combination and the new strategy to adapt the development of the company in this paper. Taking the HX company as the research target, using relevant theories of strategic management, first from the macro environment, industry, market demand, competition and other aspects of the company's external environment, secondly, reviews the history of the company, refers to HX company currently has three major business equipment distribution, system integration, technical support and customer service outsourcing equipment maintenance business, as well as two business volume is small and the solution business. Then from the company's resources and capabilities, the core competitiveness of internal environment analysis pointed out that the company's existing business group. The key point is the company almost exclusively around CISCO products technical services, CISCO's high dependence on CISCO, once the customer acceptance of the company's sales revenue decreased, HX immediately fell sharply. Next, analysis of the use of Boston matrix and parenting advantage theory to analyze the company's business portfolio, combined with the company vision sure, the company's strategic positioning is to "become the new integrated IT service provider" trustworthy, portfolio strategy of HX company is "giving priority to the development of system integration and maintenance services, optimize the structure of proportional equipment distribution business, and actively promote the business solutions, finally, from the guiding ideology, organizational structure, human resources security and performance evaluation, put forward specific measures to implement the new business strategy combination.

【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F49;F272

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