自我建构对用户接受移动位置服务的影响因素分析

发布时间：2018-02-01 05:26

  本文关键词： 移动位置服务 自我建构 UTAUT模型 采纳行为　出处：《北京邮电大学》2013年硕士论文　论文类型：学位论文

【摘要】：移动位置服务,简称LBS,是通过电信移动运营商的无线电通信网络或外部定位方式(如GPS)获取移动终端用户的位置信息,在地理信息系统平台的支持下,为用户提供相应服务的一种增值业务。由于其根据位置提供相应信息的便捷性,移动位置服务在我国正以飞速进行发展。因此,研究影响用户接受移动位置服务的因素对于服务提供商进一步拓展市场、开发用户起到了指导作用。 本研究基于技术接受模型,在对国内外相关文献研究的基础上,创新性的引入自我建构理论,最终提出了自我建构对用户接受移动位置服务的模型。在理论模型的基础上,通过问卷调研对研究提出的假设进行验证,并根据验证结论修改原始模型。通过最终模型的分析验证,本研究得出了对用户接受移动位置服务造成影响的因素按照影响程度分别为：使用意愿、关联型自我建构、努力期望、独立型自我建构、便利条件、社群影响、绩效期望。并且验证了自我建构会对用户接受移动位置服务产生一定程度的影响：独立型自我建构会影响用户对移动位置服务的使用意愿、关联型自我建构会影响社群影响。根据研究结论,本研究针对性的提出了移动位置服务的发展建议,对于该服务的未来发展提到了指导意义。
[Abstract]:Mobile location service, referred to as LBS, is to obtain the location information of the mobile terminal user through the radio communication network of the telecommunication mobile operator or the external positioning mode (such as GPS). Supported by GIS platform, mobile location service is developing rapidly in our country because of its convenience of providing corresponding information according to location. The research on the factors that affect the users' acceptance of mobile location services plays a guiding role for service providers to further expand the market and develop users. This study is based on the technology acceptance model, on the basis of domestic and foreign literature research, innovative introduction of self-construction theory. Finally, a self-constructed model for users to accept mobile location services is proposed. Based on the theoretical model, the hypothesis proposed in the study is verified by questionnaire research. The original model is modified according to the conclusion of verification. Through the analysis and verification of the final model, the factors that affect the user's acceptance of mobile location services are as follows: willingness to use. Relevance self-construction, effort expectation, independent self-construction, convenience, community influence. Performance expectations. And verify that self-construction will have a certain degree of impact on the user to accept mobile location services: independent self-construction will affect the user's willingness to use mobile location services. According to the conclusion of the study, this study puts forward some suggestions for the development of mobile location service, which is of great significance to the future development of the service.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F626.3;F224
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本文编号：1481048