计算机信息管理技术在电信业务管理创新中的应用

发布时间：2018-02-10 12:20

本文关键词： 计算机管理信息系统业务管理营销支撑系统设计　出处：《南京邮电大学》2013年硕士论文　论文类型：学位论文

【摘要】：当前各级电信企业提出了聚焦客户信息化的创新战略，努力探索“精确化管理、精细化营销”的业务营销管理方法，以提升电信业务的创新管理能力。电信的业务管理需要大量准确及时的用户信息数据，而准确及时信息数据的获取只能通过计算机管理信息系统来支撑,能否实现电信精确化管理这一目标，计算机信息化支撑是一个关键的基础。为提升电信业务创新经营管理能力，普洱电信公司一直在探索寻找以计算信息化为基础支撑手段的营销工作及管控模式。文章针对普洱电信公司的管理现状,分析了公司经营中存在问题,以提高企业营销能力和管理水平为目的,用计算机信息化手段为支撑,采用计算机数据库、文件处理、网络连接及Microsoft excel应用等技术,对普洱电信业务支撑系统进行了研究,结合过程管理,通过把技术手段、业务手段、管理手段融合起来，，研究开发了“用户信息预警及营销管控应用支撑系统”软件，并对效果进行了评估。论文主要的工作包括以下几个方面：（1）分析了中国电信普洱分公司业务支撑系统的现状、管理流程和目前存在的问题，根据业务需求和建设目标，提出了以计算机信息管理技术为手段进行业务管理创新的系统实现方案。（2）研究了电信业务支撑系统的关键技术，编程实现了系统中各个模块的功能。（3）提出了移动用户维系、宽带用户维系等业务管理的新流程及模式，开发了“用户信息预警及营销管控应用支撑系统”软件，进行了项目应用推广，并对项目实施后的效果进行了评估。项目实施后，普洱电信以此作为一种支撑手段，提升了公司业务管理的工作效率、提升了员工的工作效率，逐步实现了业务管理的创新化，发挥了计算机信息管理技术在电信业务创新管理中的基础支撑作用。
[Abstract]:At present, telecom enterprises at all levels have put forward an innovative strategy of focusing on customer informatization, and have endeavoured to explore the business marketing management method of "precise management and refined marketing". In order to improve the innovative management ability of telecom business, telecom business management needs a large number of accurate and timely user information data, and the acquisition of accurate and timely information data can only be supported by computer management information system. Whether or not to achieve the goal of accurate management of telecommunications, computer information support is a key foundation. Pu'er Telecom has been exploring the marketing and management mode based on computing information. In view of the current management situation of Pu'er Telecom Company, this paper analyzes the existing problems in the management of the company, aiming at improving the marketing ability and management level of the company, taking the computer information means as the support, adopting the computer database and file processing. Network connection and Microsoft excel application are used to study Pu'er telecom business support system. Combining with process management, we combine technical means, business means, management means, etc. The application support system of user information early warning and marketing control is developed, and the effect is evaluated. The main work of this paper includes the following aspects:. 1) analyzing the current situation, management process and existing problems of the business support system of China Telecom Pu'er Branch, according to the business requirements and construction objectives. The system implementation scheme of business management innovation based on computer information management technology is put forward. The key technology of telecommunication service support system is studied, and the function of each module in the system is realized by programming. This paper puts forward a new flow and mode of business management, such as mobile user maintenance, broadband user maintenance, etc., develops the software of "user Information early warning and Marketing Management and Control Application support system", and carries on the project application promotion. After the implementation of the project, Pu'er Telecom took it as a supporting means to improve the efficiency of the company's business management, enhance the efficiency of the staff, and gradually realize the innovation of the business management. Computer information management technology in the telecommunications business innovation management of the basic support role.
【学位授予单位】：南京邮电大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F626;TP315

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