The Research of Participating Mechanism of Virtual Community

  本文关键词：虚拟社区中成员参与的影响机制研究，由笔耕文化传播整理发布。

虚拟社区中成员参与的影响机制研究 The Research of Participating Mechanism of Virtual Community Members

    

 新浪微博

 腾讯微博

 豆瓣

 人人网

摘要：

在研究前人文献基础上，提出虚拟社区用户参与的理论研究模型，采用问卷调查法对虚拟社区成员参与的影响机制进行实证研究。研究结果表明畅快体验与信息共享对社区参与有显著影响，自我效能感对社区参与既有直接的又有间接的显著影响，社区价值和亲社会价值取向间接显著的影响着社区参与。

Abstract： 

Based on the research of previous literature,this paper puts forward the theoretical research model of virtual community members’participation and uses questionnaire investigation method to make an empirical research for the influ﹣ence mechanism of user participation in virtual communities.The results show that the sharing of information and flow expe﹣rience has significant impact on community participation;self -efficacy has direct and indirect significant impacts on com﹣munity participation;prosocial value orientation and community value have significant impact on community involvement.

  本文关键词：虚拟社区中成员参与的影响机制研究，，由笔耕文化传播整理发布。