FD房地产集团北方总部绩效管理研究

发布时间：2018-01-04 21:20

本文关键词：FD房地产集团北方总部绩效管理研究　出处：《大连理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着房地产行业的迅速发展,企业数量激增,行业内部高素质人才出现紧缺。因而,如何吸引、招募、使用、配置和开发人才,不同的企业采用的策略也不尽相同,只有建立一套完整、规范的员工绩效考评体系,才能有效地吸引人才、留住人才、用好人才,提高核心竞争能力,积极参与日益激烈的人才争夺战,具有重要的战略意义。 FD房地产集团(以下简称FD集团)经过多年的努力与积累,已经在房地产业界形成了自身独特的核心竞争力：准确的产品定位能力、成熟的多项目管理能力、周转快速的资金运作能力以及完善的销售及服务体系。除此之外,在这个“地产人才争夺”时期,如何提升现有管理者的绩效,锻炼、培养一支优秀的专业高级管理团队,对于FD集团而言更是至关重要。本文从绩效管理所掌握的有关基础理论入手,进一步应用相关理论,结合目前FD集团的实际情况,选取其北方区域总部(以下简称北方总部),对其下设的城市公司总经理绩效管理的现状及存在问题进行分析,深入剖析其原因,并结合FD集团的薪酬制度,为其提出一整套绩效管理体系的设计建议,特别解决城市公司高层管理者绩效评价的公平性问题,解决了三线城市管理者收入较低、激励不足的问题,为管理者的内部流动和成长提供了基础和保障。
[Abstract]:With the rapid development of real estate industry, the surge in the number of enterprises within the industry, high-quality talent shortage. Therefore, how to attract, recruit, use, configuration and development of talents, adopt different business strategies are not the same, only the establishment of a complete set, the staff performance appraisal system of norms, in order to effectively attract talents. Retain talent, with good talent, enhance the core competitive ability, and actively participate in the increasingly fierce competition for talent, has important strategic significance.
FD real estate group (hereinafter referred to as FD group) and through the efforts of many years of accumulation, has formed its own unique core competitiveness in the real estate industry: the product positioning accuracy, more mature project management ability, capital operation ability of fast turnaround and perfect sales and service system. In addition, in the "real estate talent contest" period, how to improve the existing management performance, training, cultivate a team of excellent professional senior management team, the FD group is more important.
Starting with the basic theory about the master from the performance management, further application of the related theory, combined with the actual situation of FD group at present, the regional headquarters (hereinafter referred to as the northern headquarters), general manager of the company's performance management status of the city and consists of the analysis of existing problems, in-depth analysis of its causes, and combined with the FD group the salary system, put forward a design proposal for a set of performance management system for it, especially to solve the fairness problem of high-rise city management company performance evaluation, to solve the three line of the city manager's income is relatively low, the problem of insufficient motivation, provides the foundation and guarantee of internal flow and growth for the managers.

【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F299.233.4

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