XD房产公司项目成本控制研究

发布时间：2018-02-17 04:08

本文关键词： 房地产项目成本成本控制　出处：《长沙理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：我国房地产行业发展飞速，整体市场已日渐趋于规范化与成熟化，加上国家近几年来的宏观调控以及消费者的理性消费，房产开发企业确实面临很多新的机遇和挑战。想要在这样的市场竞争以及不断变化的市场环境中求得生存和发展，，成本控制就是一个决定性的因素。房地产业的红火，导致巨额的资本迅速涌入房地产行业，房地产企业的数量如雨后春笋一般膨胀起来。成本控制作为房地产企业管理的核心内容之一，其效果直接关系到企业的经济效益，通过成本控制可以减少和杜绝企业中的浪费现象，节约有限的社会资源和经济资源。本文采用案例分析的方法，结合房地产行业成本的特殊性，以XD房产公司田园项目为例，针对其成本控制的实际情况，提出该项目在成本控制中所存在的问题并探究产生这些问题的原因。在此基础上，运用全面成本管理的战略思想与目标成本管理的科学管理方法，针对该公司今后的项目成本控制分阶段提出了改进建议。本文认为该公司在项目开发前期阶段应组建相互联系的工程部门、进行项目的经济分析；严格控制设计成本；在中期阶段应实行动态的成本控制；在项目后期阶段通过多级审核和会签制度严把结算关并适时引入物业；在项目销售阶段应通过合理安排营销成本达到事半功倍的效果。
[Abstract]:With the rapid development of the real estate industry in our country, the overall market has become more and more standardized and mature. In addition, the country has made macro-control in recent years and the rational consumption of consumers. Real estate development enterprises do face many new opportunities and challenges. To survive and develop in such a competitive market and changing market environment, cost control is a decisive factor. As a result of the rapid influx of huge capital into the real estate industry, the number of real estate enterprises has sprung up. As one of the core contents of real estate management, cost control has a direct bearing on the economic benefits of real estate enterprises. Cost control can reduce and eliminate waste in enterprises and save limited social and economic resources. This paper adopts the method of case analysis, combining with the particularity of the real estate industry cost, taking the rural project of XD real estate company as an example, aiming at the actual situation of its cost control, This paper puts forward the problems existing in the cost control of the project and probes into the causes of these problems. On this basis, the strategic thought of total cost management and the scientific management method of target cost management are used. Suggestions for improvement of project cost control in the future are put forward. This paper holds that the company should set up interrelated engineering departments in the early stage of project development, carry out economic analysis of the project, strictly control the design cost, and implement dynamic cost control in the middle stage. In the late stage of the project, the settlement should be strictly closed through multi-level audit and countersign system and the property should be introduced into the property timely; in the stage of project sale, the effect of twice the result with half the effort should be achieved through reasonable arrangement of marketing cost.
【学位授予单位】：长沙理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275.3;F299.233.4

【参考文献】