商业地产项目标前成本控制研究

发布时间：2018-03-20 13:48

本文选题：商业地产项目　切入点：成本控制　出处：《中南大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着我国经济的快速发展,商业地产行业取得了较大的进步,其竞争也日益激烈,开发商的利润日渐缩小,要保障商业地产项目取得良好的经济效益,就必须高度重视成本控制工作,切实提高成本控制水平。本文首先分析了商业地产项目标前成本控制的相关概念及理论,通过统计调查,总结了我国商业地产项目标前成本控制现状。然后探讨了商业地产项目标前成本控制关键影响因素,并运用模糊综合分析关键因素对商业地产项目标前成本控制的综合影响程度。最后,针对成本控制关键影响因素,采取了相应的成本控制措施,并以深圳湾科技生态城项目成本控制实例进行了实证分析。本文主要研究内容如下： (1)通过对我国商业地产项目标前成本控制的现状进行详细分析,揭示了商业地产项目成本控制在决策阶段存在的问题(不确定因素多、不重视投资估算等)以及规划设计阶段存在问题(缺乏设计优化、缺乏健全的成本控制规章制度等)。 (2)通过调查问卷和重点访谈,对初步确定的影响因素进行详细分析,根据“二八法则”,确定出商业地产项目标前成本控制关键影响因素为建设方案、投资估算、融资方案、基础数据预测、设计竞争水平、设计技术文件、设计控制标准以及设计方案。并运用模糊综合评价方法分析得出关键影响因素相结合对商业地产项目标前成本控制综合影响程度很大。 (3)针对我国商业地产项目标前成本控制现状及分析得出的关键影响因素,分别制定项目决策阶段成本控制措施(充分的市场调查、了解相关行业的政策法规等)和规划设计阶段成本控制措施(实行设计招标、把握关键环节管控等)。 (4)进行了深圳湾科技生态城的实证分析,将理论应用于实践,完善并补充了商业地产项目标前成本控制的研究。图17幅,表19个参考文献46篇。
[Abstract]:With the rapid economic development of our country, the commercial real estate industry has made great progress, its competition is becoming increasingly fierce, the profits of the developers are shrinking day by day, so it is necessary to ensure the commercial real estate projects to obtain good economic benefits. We must attach great importance to cost control and improve the level of cost control. This paper first analyzes the related concepts and theories of the cost control before the commercial real estate items are targeted, and through the statistical investigation, This paper summarizes the current situation of the cost control before the target of the commercial real estate item in China, and then discusses the key influencing factors of the cost control before the target of the commercial real estate item. Finally, according to the key factors of cost control, the corresponding cost control measures are taken, and the fuzzy comprehensive analysis is used to analyze the comprehensive influence of the key factors on the cost control of commercial real estate. An example of project cost control in Shenzhen Bay Science and Technology Ecological City is given. The main contents of this paper are as follows:. 1) through the detailed analysis of the current situation of the cost control before the target of commercial real estate item in our country, this paper reveals the problems of the cost control of the commercial real estate project in the decision-making stage (there are many uncertain factors). Not paying attention to investment estimation, etc., and problems in planning and design stage (lack of design optimization, lack of sound cost control rules and regulations, etc.). 2) through questionnaires and key interviews, the paper makes a detailed analysis of the factors that have been preliminarily determined. According to the "Rule of two or eight", the key influencing factors of cost control before the target of commercial real estate items are the construction scheme, the investment estimation, and the financing scheme. Basic data prediction, design competition level, design technical documents, The design control standard and design scheme are analyzed by using fuzzy comprehensive evaluation method. It is concluded that the combination of key influencing factors has a great influence on the cost control before the commercial real estate item target. (3) according to the current situation of cost control before the target of commercial real estate in China and the analysis of the key influencing factors, the measures of cost control in the stage of project decision are formulated separately (sufficient market investigation, Understand the policies and regulations of related industries and the cost control measures in the planning and design stage (implementation of design bidding, grasp key links of control and so on. This paper makes an empirical analysis of Shenzhen Bay Science and Technology Ecological City, applies the theory to practice, perfects and complements the research on the cost control before the target of commercial real estate items.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.42

【相似文献】