X公司养老地产业务开发模式创新研究

发布时间：2018-04-03 19:25

本文选题：养老地产　切入点：开发模式　出处：《南京师范大学》2013年硕士论文

【摘要】：传统的粗放式地产业务开发模式并不适用于养老地产业务的开发,原因在于,老龄人对于生活陪护、保健理疗、心理咨询等适老服务要求更高,这种差异性较强的专业化服务供给是传统地产业务所不包括的。随着近些年我国养老市场规模的不断扩大,上述传统开发模式与当前市场需求之间的矛盾日益加剧,如何创新养老地产业务开发模式成为众多地产开发商共同面对以及亟待解决的关键问题。本文以养老地产这一新兴产业为研究范围,以南京地区的X公司为研究对象,针对其养老地产业务开发模式创新问题从理论与实践两个层面进行了系统研究。具体而言,本文在对国内养老地产研究概况进行回顾的基础上,通过PEST分析、行业五力模型分析等战略管理分析工具的运用,审视了X公司养老地产业务开发所面临的竞争环境和模式问题。在此基础上,本文提出了X公司养老地产业务开发的创新模式、实施重点及其实现途径,以期为X公司养老地产业务的持续发展提供参考。本文的分析表明,差异化战略是当前适合X公司养老地产业务开发的基本战略方向,在具体操作过程中可以采取动态联盟运营这一创新方式。这一开发模式的创新之处体现在“一核多点”的管理模式创新、“购买+租赁”组合的销售模式创新以及动态变化的运作模式创新三个方面。这一创新模式的提出,不仅有利于贴合老年人差异化、多样化的养老需求,克服传统单一的商业地产开发思维,而且可以尽可能地分散与降低业务开发过程中的巨大风险,提高X公司的行业竞争力以及行业相关主体的参与积极性,从侧面推动X公司养老地产业务的持续快速发展。
[Abstract]:The traditional development mode of extensive real estate business is not suitable for the development of old-age real estate business. The reason is that elderly people have higher requirements for elderly services such as life support, health care, physiotherapy, psychological counseling, etc.This kind of difference strong specialized service supply is the traditional real estate business does not include.With the continuous expansion of the scale of the pension market in China in recent years, the contradiction between the above-mentioned traditional development model and the current market demand is becoming more and more serious.How to innovate the development mode of endowment real estate business has become a key problem to be solved by many real estate developers.In this paper, the old-age real estate as a new industry as the research scope, Nanjing X company as the research object, aiming at its pension real estate business development model innovation from the theory and practice of two levels of systematic research.Specifically, on the basis of reviewing the research situation of the endowment real estate in China, this paper applies the strategic management analysis tools, such as PEST analysis, industry five-force model analysis, etc.This paper examines the competitive environment and model problems faced by X Company in the development of pension real estate business.On this basis, this paper puts forward the innovative mode of X company pension real estate business development, the implementation focus and its implementation approach, in order to provide a reference for the sustainable development of X company pension real estate business.The analysis of this paper shows that the differentiation strategy is the basic strategic direction suitable for the development of pension real estate business of X Company at present, and the innovative way of dynamic alliance operation can be adopted in the concrete operation process.The innovation of this development mode is embodied in three aspects: "one core multi-point" management mode innovation, "purchase lease" combination sales model innovation and dynamic change operation mode innovation.This innovative model is not only beneficial to meet the needs of the aged, but also to overcome the traditional thinking of commercial real estate development, and to disperse and reduce the huge risks in the process of business development as far as possible.To improve X company's industry competitiveness and the enthusiasm of the main bodies involved in the industry, from the side to promote X company pension real estate business sustained and rapid development.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.23;D669.6

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