上海澜策广告有限公司长春分公司发展战略研究

发布时间：2018-04-04 06:55

本文选题：房地产代理　切入点：战略　出处：《吉林大学》2013年硕士论文

【摘要】：房地产市场在经历了多年发展后，已经成为中国的支柱型产业。同时，随着市场的成熟，购房者越来越趋向于理性化，，房地产销售已经成为一门新兴的学科。中国本土的房地产代理行业在近三十多年的发展中已经越来越加成熟，但是，随着近年来房地产行业的强劲发展及中央宏观调控的的影响，代理公司面临来自开发商、购房者及行业内竞争等多方面的压力日益加大。如何在这样的市场格局中脱颖而出，确立自身独特的核心竞争力，在“以消费者为导向”的市场中获得长久的生命力并能够快速稳定的发展，就必须对公司的发展战略进行系统的研究，以便能够在激烈的市场竞争中胜出。本论文就是以上海澜策广告有限公司长春分公司为主要研究对象，通过对从长春分公司的内外部环境、当前市场现状和长春房地产行业策划代理市场需求预测，以及公司目前竞争对手等进行调查研究，找出了公司当前所存在的问题，就如何定位发展目标、主要任务及策略等方面进行了研究。
[Abstract]:After years of development, the real estate market has become a pillar industry in China.At the same time, with the maturity of the market, buyers tend to rationalize more and more, real estate sales has become a new subject.The local real estate agency industry in China has become more and more mature in the past 30 years. However, with the strong development of the real estate industry in recent years and the influence of the central macro-control, the agency companies are facing the problem of developers.Home buyers and industry competition and other aspects of increasing pressure.How to stand out in such a market structure, establish their own unique core competitiveness, obtain long-term vitality and rapid and stable development in the "consumer-oriented" market,Must carry on the systematic research to the company's development strategy, in order to be able to win in the fierce market competition.This paper is the main research object of Changchun Branch of above Hailan Policy Advertising Co., Ltd., through forecasting the market demand of Changchun Branch from the internal and external environment of Changchun Branch, current market situation and Changchun real estate industry planning agent market.And the company's current competitors to investigate and study, to find out the company's current problems, on how to locate the development goals, main tasks and strategies were studied.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F299.233.4

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