县域房地产行业优秀销售人才角色定位研究

发布时间：2018-05-27 18:33

本文选题：县域 + 房地产　；参考：《经济研究导刊》2015年26期

【摘要】：近年来,房地产行业发展不如从前一样迅猛,对于销售人员来说同行之间的竞争压力也越来越大。这就更加需要优秀的销售人才在谈客过程中总结谈客技巧、分析客户类型、沉淀谈客套路以提高自己的销售业绩,不断进步追求更高的业绩目标。更重要的是要认准自己的角色定位。在销售过程中,销售人才的职责就是挖掘出客户的真正需求,为客户推荐一套适合他的好房源,建立与准客户的信赖感,促使成交。一个销售人才的专业度表现为,一定要明确自己的角色定位,即销售人员是客户的理财顾问、销售专家。
[Abstract]:In recent years, the real estate industry has not grown as fast as before, and the pressure on salespeople to compete among their peers is growing. In order to improve the sales performance, we need the excellent sales talents to sum up the customer skills, analyze the customer types, and continue to improve the pursuit of higher performance goals. More important is to identify their role positioning. In the process of sales, the responsibility of sales talents is to dig out the real needs of customers, recommend a set of good housing for them, establish trust with prospective customers, and promote transactions. The professional performance of a sales person is that he must define his own role, that is, the sales person is the financial consultant and sales expert of the customer.
【作者单位】：黄河科技学院;
【分类号】：F299.233.4

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