基于商业地产的城市综合体业态组合研究

发布时间：2018-06-08 05:27

本文选题：商业地产 + 城市综合体　；参考：《南京财经大学》2013年硕士论文

【摘要】：从2002年开始，我国商业地产业蓬勃发展，兴起了一轮又一轮的开发高潮，尤其是在沿海地区发展更为迅速。随后各地地方政府均看到了商业地产给各地发展所带来的商机，纷纷投入巨资发展大型或超大型的商业地产建筑群，而其中又以城市综合体最为典型。伴随着我国经济社会发展水平的不断提高和不断加快的城市化进程，城市综合体所具有的复合性功能、多样化空间的特点，很符合我国城市发展的现状。而且由于我国房地产市场的阶段性调整相对饱和，资产类、经营类商业不动产特别是城市综合体无疑将成为刺激消费、带动经济发展的发动机，同时也会成为我国城市化的主力引擎和所在城市的形象和名片。对于城市综合体来说，业态组合是其规划的重点，业态组合在综合体开发阶段就要开始解决，要首先确定好综合体的主力店、主业态，，然后再采用在各业态间建立互相依存的关系来最终达到实现各业态优势互补的目的，并使消费者在综合体内享受到优质的完善的服务同时满足消费者的消费欲望，还给开发商、商家等相关利益主体带来回报，这就涉及到城市综合体内如何进行业态组合的问题。因此，本文主要从商业地产的角度对城市综合体及其业态组合进行研究。首先，本文以相关文献资料和书籍所获得的资料为基础，基于以上背景首先展开了对商业地产的基础性质的研究，研究了国外商业地产的发展和国内商业地产的现状，归纳了商业地产在城市中的基础地位。接着研究了城市综合体发展现状及业态问题，对城市综合体功能类别进行了分析，并对国内城市综合体的发展历程和当代城市综合体的发展模式进行了阐述。本文的核心内容可以说是从创新的视角分别以分工理论和范围经济理论作为理论支撑，从模型角度对城市综合体业态多元化发展战略以及业态存在着相互协调和配合关系进行了解释说明，同时分析了主要业态的经济特征，并以城市综合体代表——北京“金源MALL”和部分典型的国内城市综合体案例为实例进行相关分析，最终在总结前文分析的基础上归纳出结论并对未来城市综合体进行合理业态组合给出了相关建议。
[Abstract]:Since 2002, the commercial real estate industry of our country has developed vigorously, and the development climax has been rising again and again, especially in the coastal areas. Then the local governments saw the business opportunities brought by commercial real estate and invested a lot of money in the development of large or super-large commercial real estate buildings, among which the urban complex is the most typical. With the continuous improvement of the level of economic and social development in China and the accelerating process of urbanization, the urban complex has the characteristics of complex function and diversified space, which is in line with the present situation of urban development in China. Moreover, due to the relative saturation of the stage adjustment of the real estate market in our country, the assets, business real estate, especially the urban complex, will undoubtedly become the engine to stimulate consumption and drive economic development. At the same time, it will also become the main engine of urbanization in China and the image and business card of the city in which it is located. For urban complexes, the combination of industry forms is the focus of its planning, and it will begin to be solved at the stage of complex development. First of all, we should determine the main store and the main business form of the complex, and then we should establish an interdependent relationship among the various business forms in order to finally achieve the goal of complementing the advantages of the various business forms. And make consumers enjoy high quality and perfect service in the complex and satisfy the consumer's consumption desire, and bring return to the developers, merchants and other related stakeholders, which involves how to carry out the combination of business forms in the urban complex. Therefore, this paper mainly studies the urban complex and its portfolio from the angle of commercial real estate. Firstly, this paper is based on the relevant literature and books. Based on the above background, this paper firstly studies the basic nature of commercial real estate, studies the development of foreign commercial real estate and the present situation of domestic commercial real estate, and sums up the basic position of commercial real estate in the city. Then it studies the status quo of urban complex development and its status, analyzes the functional categories of urban complex, and expounds the development process of urban complex in China and the development mode of contemporary urban complex. The core content of this paper can be said to be from the perspective of innovation with the theory of division of labor and the theory of scope economy as the theoretical support. From the angle of model, this paper explains the diversified development strategy of urban complex and its coordination and coordination, and analyzes the economic characteristics of the main business forms. And taking the representative of urban complex Beijing Jinyuan tell and some typical cases of domestic urban complex as examples to carry on the correlation analysis. Finally, on the basis of summing up the above analysis, the conclusion is concluded and the relevant suggestions are given for the rational combination of the future urban complex.
【学位授予单位】：南京财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.23

【引证文献】