论云南旅游地产的开发模式
发布时间：2018-07-29 14:08
【摘要】：随着居民收入水平的不断提高，人们的生活不再是简单的吃饱穿暖。从每年春节、五一、国庆等假期出行人数的统计显示，旅游度假已成为人们的另一种主要生活方式。近年来国家对商品住房采取了限购、限贷、限价、征税等调控政策，同时加大保障性住房建设，下一步又将实行房产税，住宅市场的发展受到了较大抑制，而商业地产和旅游却被迅速催热。云南的旅游资源在全国乃至世界都享有盛名，最近几年，国内实力开发商齐聚云南，大肆投资云南房地产，尤其是旅游地产，目前可谓是热闹非凡。所谓旅游地产，其核心是“旅游”和“休闲度假”，其产品形式是“度假服务”而非“房屋供应”。但是目前云南的旅游地产，多数是开发商借当地旅游资源进行房地产开发，并未真正做到提供丰富的旅游设施及配套，推动旅游业的发展。本文从旅游地产的核心定义出发，浅析目前云南旅游地产的开发模式，指出其中存在的弊端、存在的问题和原因分析，，提出相对科学合理的旅游地产开发模式。 本文首先介绍了对旅游地产研究的背景、目的和意义，以及研究方法和思路，通过对旅游地产的由来和基本概念、开发模式发展趋势、特征等的阐释，整理归纳了云南旅游地产开发模式，主要是以依托自然资源（包括山体资源、滨海资源、温泉以及开发商自建的高尔夫）为主的开发模式，提出目前云南旅游地产开发存在的主要问题是及原因分析，最后通过对云南目前具有代表性的两个旅游地产成功案例进行分析，总结了当下云南旅游地产的营销特点及成功的开发模式。最后结合通篇的分析，提出本文分析的结论，对于云南旅游地产的开发模式而言，需要因地制宜的利用区域资源，开发商还需要树立每一个旅游地产的核心驱动因素来作为核心竞争力，避免简单将“旅游”和“地产”相加。对于旅游地产发展的将来，还需要将诸多的理论落到实处，从开发理念、运营思路等宏观的方面进行研究，这样旅游地产方能尽快步入正轨。
[Abstract]:With the rising income level, people's life is no longer simply to eat and clothing warm. According to the statistics of the number of people travelling during the Spring Festival, May Day and National Day, tourist vacation has become another major way of life. In recent years, the state has adopted some control policies on commodity housing, such as limiting purchases, limiting loans, limiting prices, taxing, and so on. At the same time, it has increased the construction of affordable housing, and the next step will be to implement a property tax. The development of the housing market has been greatly suppressed. Commercial real estate and tourism have been quickly fueled. Yunnan tourism resources in the country and even the world enjoy a reputation, in recent years, domestic strength developers gathered in Yunnan Province, investment in Yunnan real estate, especially tourism real estate, is currently very busy. Tourism real estate, its core is "tourism" and "leisure vacation", its products in the form of "holiday services" rather than "housing supply." However, at present, most of Yunnan's tourism real estate developers take advantage of local tourism resources to carry out real estate development, not really to provide rich tourism facilities and supporting, to promote the development of tourism. Starting from the core definition of tourism real estate, this paper analyzes the development mode of Yunnan tourism real estate at present, points out the disadvantages, problems and reasons, and puts forward a relatively scientific and reasonable tourism real estate development model. This paper first introduces the background, purpose and significance of tourism real estate research, as well as the research methods and ideas, through the origin and basic concepts of tourism real estate, the development trend of the development model, characteristics, etc. This paper summarizes the development model of tourism real estate in Yunnan, which is mainly based on natural resources (including mountain resources, coastal resources, hot springs and golf built by developers). The paper points out that the main problems existing in the development of tourism real estate in Yunnan are the main problems and their causes, and finally, through the analysis of two representative successful cases of tourism real estate in Yunnan at present, Summarized the present Yunnan tourism real estate marketing characteristics and successful development model. Finally, combined with the whole analysis, the conclusion of this paper is put forward. For the development mode of Yunnan tourism real estate, it is necessary to make use of regional resources according to local conditions. Developers also need to build up the core drivers of each tourism property as core competitiveness, avoiding simply adding "tourism" and "real estate." For the future of tourism real estate development, we still need to put many theories into practice, from the development concept, operational ideas and other macro aspects of research, so that tourism real estate can be on the right track as soon as possible.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2152922
[Abstract]:With the rising income level, people's life is no longer simply to eat and clothing warm. According to the statistics of the number of people travelling during the Spring Festival, May Day and National Day, tourist vacation has become another major way of life. In recent years, the state has adopted some control policies on commodity housing, such as limiting purchases, limiting loans, limiting prices, taxing, and so on. At the same time, it has increased the construction of affordable housing, and the next step will be to implement a property tax. The development of the housing market has been greatly suppressed. Commercial real estate and tourism have been quickly fueled. Yunnan tourism resources in the country and even the world enjoy a reputation, in recent years, domestic strength developers gathered in Yunnan Province, investment in Yunnan real estate, especially tourism real estate, is currently very busy. Tourism real estate, its core is "tourism" and "leisure vacation", its products in the form of "holiday services" rather than "housing supply." However, at present, most of Yunnan's tourism real estate developers take advantage of local tourism resources to carry out real estate development, not really to provide rich tourism facilities and supporting, to promote the development of tourism. Starting from the core definition of tourism real estate, this paper analyzes the development mode of Yunnan tourism real estate at present, points out the disadvantages, problems and reasons, and puts forward a relatively scientific and reasonable tourism real estate development model. This paper first introduces the background, purpose and significance of tourism real estate research, as well as the research methods and ideas, through the origin and basic concepts of tourism real estate, the development trend of the development model, characteristics, etc. This paper summarizes the development model of tourism real estate in Yunnan, which is mainly based on natural resources (including mountain resources, coastal resources, hot springs and golf built by developers). The paper points out that the main problems existing in the development of tourism real estate in Yunnan are the main problems and their causes, and finally, through the analysis of two representative successful cases of tourism real estate in Yunnan at present, Summarized the present Yunnan tourism real estate marketing characteristics and successful development model. Finally, combined with the whole analysis, the conclusion of this paper is put forward. For the development mode of Yunnan tourism real estate, it is necessary to make use of regional resources according to local conditions. Developers also need to build up the core drivers of each tourism property as core competitiveness, avoiding simply adding "tourism" and "real estate." For the future of tourism real estate development, we still need to put many theories into practice, from the development concept, operational ideas and other macro aspects of research, so that tourism real estate can be on the right track as soon as possible.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
【参考文献】
相关期刊论文 前1条
1 刘轩;;旅游地产在走商业地产的老路?[J];中国房地产业;2012年07期
本文编号：2152922
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