高乐股份公司成功上市的案例研究

发布时间：2018-11-23 13:53

【摘要】：2008年的金融危机席卷全球，以“合俊”为代表的东莞代工企业应势轰然倒下，以廉价劳动力为主要竞争优势的中国代工制造业一片惨淡。在金融危机余波未了，国际经济形势不明朗的情况下，2010年2月3日，来自广东省揭阳市的玩具企业高乐股份在深交所中小板挂牌上市，成功登陆中国资本市场，成为我国玩具企业的首家上市公司。从生产贴牌产品及开展来料加工业务的振兴制造厂，到90%以上产品为自主品牌、年营业收入达3.5亿元以上的国内首家上市的玩具企业，高乐股份实现了成功地上市，是一个值得研究的案例。本文采用文献研究法和案例研究法，研究了高乐股份的上市历程，并着重分析高乐股份战略转型实施过程中成功上市的经验和企业能力演进情况，同时展望企业的上市效益和未来发展方向，希冀对加工贸易企业实现转型升级、开创自主品牌提供有益的借鉴。论文首先详细介绍了当前玩具行业的发展状况，，点出中国玩具企业发展存在的特点及出路。接着在案例正文部分介绍高乐股份公司在上市之前的战略定位及意义、准备上市的管理过程。论文详细进行了案例分析，运用企业管理理论，例如战略管理理论、股份制改造理论等，剖析了高乐公司运作上市的过程，总结其成功的经验，发现高乐股份在国际金融危机中幸免于难正是得益于提前确定的战略转型目标。高乐股份成功上市原因在于其多年来公司始终坚持锻造企业各方面能力，战略规划能力、研发能力、市场能力和生产管理能力等方面能力的不断演进和提高，使得高乐股份逐渐走上国际性的现代化企业的道路，其创造利润和抵御风险的能力显著提高，而高乐股份管理层勇于开拓，与时俱进，富于审视，科学定位的企业家精神正是这一切的推动力量，同时也是自主品牌战略成功的关键所在。当然，公司的发展没有终点，尽管目前经营不错，并成功上市，但与发展成熟的现代大企业，特别是与跨国公司相比，高乐股份与上市公司中的先进企业还有公司治理能力方面的差距，如何将现代企业管理理论应用到具有中国特色的民营企业当中仍是高乐股份公司要面临的一大挑战，论文也对如何迎接挑战进行了一些探索。
[Abstract]:With the financial crisis sweeping the world in 2008, Dongguan's contract manufacturing enterprises, represented by Hejun, should plummet, and China's contract manufacturing industry, with cheap labor as its main competitive advantage, is in dire shape. In the wake of the financial crisis and the uncertain international economic situation, on February 3, 2010, Gaole, a toy enterprise from Jieyang City, Guangdong Province, was listed on the small and medium-sized board of the Shenzhen Stock Exchange, successfully landing on the Chinese capital market. Become the first listed company of toy enterprises in China. From a revitalized manufacturing plant that produces branded products and develops the processing business of incoming materials, to over 90% of the products being self-owned brands, the first domestic toy enterprise with annual operating income of more than 350 million yuan has successfully listed its shares in Gaulle. Is a case worth studying. This paper studies the process of Gaole's share listing by using literature research and case study, and analyzes the successful listing experience and enterprise capability evolution in the process of Gaole's share strategy transformation. At the same time, it looks forward to the listed benefit and the future development direction of the enterprises, hoping to provide useful reference for the processing trade enterprises to realize the transformation and upgrade and to create their own brands. Firstly, the paper introduces the current development of toy industry in detail, points out the characteristics and ways out of the development of Chinese toy enterprises. Then the paper introduces the strategic orientation and significance of Gaole stock company before listing and the management process of preparing for listing in the main part of the case. The paper makes a case study in detail, analyzes the operation and listing process of Gaole Company, and summarizes its successful experience by using the enterprise management theory, such as strategic management theory, stock system transformation theory, etc. Finding that Gaulle survived the international financial crisis was helped by the strategic transformation goals set ahead of time. The reason for the successful listing of Gaulle shares lies in the continuous evolution and improvement of its ability to forge various aspects of the enterprise, such as strategic planning, R & D, market and production management, over the years. So that Gaole shares gradually on the international road of modern enterprises, its ability to create profits and resist risks significantly improved, while the management of the shares dare to open up, keep pace with the times, rich in scrutiny, The entrepreneurial spirit of scientific orientation is the driving force of all this and the key to the success of our own brand strategy. Of course, there is no end point in the development of the company. Although it is now well run and successfully listed, it is compared with the mature modern large enterprises, especially with multinational corporations. The gap between Gaole shares and the advanced enterprises in listed companies as well as the corporate governance ability is still a big challenge for Gaole Stock Company to apply the modern enterprise management theory to the private enterprises with Chinese characteristics. The paper also explores how to meet the challenge.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.8;F832.51

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