religious scenic listing cultural capitalization

  本文关键词：从宗教景区上市透视宗教文化资本化，由笔耕文化传播整理发布。

从宗教景区上市透视宗教文化资本化

A Perspective on Religious Cultural Capitalization through the Market Listing of Religious Tourist Attractions

[1] [2] [3] [4] [5]

YU Ruyi, LIANG Liuke, ZHU Guoxing, ZHU Hongbing, LI Deming （1. School of Tourism Management, Huangshan University, Huangshan 245021, China 2. College of Environment and Plan

[1]黄山学院旅游学院,安徽黄山245021; [2]河南大学环境与规划学院,河南开封475000

文章摘要：旅游市场竞争日趋激烈，上市成为提升景区发展力和竞争力的重要途径。在资本前景的诱惑下，，诸多宗教型景区萌发上市冲动，而引发突破社会伦理的热议。文章围绕宗教景区上市背后的宗教文化资本化的话题，以宗教社会学、马克斯·韦伯的现代性等为理论基础，从宗教存在逻辑与资本逻辑间张力角度，分析旅游语境下的宗教文化资本化现象。结论认为，包括旅游资本在内的现代资本为宗教的发展提供支撑资源，但资本的理性、世俗性与宗教的感性、神圣性间存在不可调和的张力。单纯市场化的宗教旅游发展模式会消解宗教赖以存在的根基，因此不是宗教旅游发展的最佳选择。鉴于宗教旅游的准公共物品属性，现代非营利性组织的运营模式为宗教旅游的发展提供有益借鉴。

Abstr：With the general adoption of the market principle in most economies, listing in capital markets has become an important way to enhance the development capacity and capital competitiveness of religious tourist attractions. At the same time though, many religious sites that might not have otherwise become market commodities can be caught up in capital markets, and this situation often triggers hot debate on whether listing will positively or adversely affect local religious cultures. Based on a review of literature generated by the sociology of religion, the modernity theories of Marx Weber, and the culture industry theory of the Frankfurt School, this paper analyzes the capitalization of religious cultural assets that is becoming the essence of modem religious tourist attraction development. The paper shows that certain forms of cultural industry development promoted by mass tourism consumption are the external representation of the market listing of religious attractions. The underlying logic is that capital transfers are made from the field of material production to the field of spirit production to evade a material overproduction crisis and to seek the maximum increment in value for religious tourism assets. The development trend of integration between tourism and religion thus opens a new window of opportunity that meets community desires for the capital values of religious assets to appreciate. However, the net result of this process may be that the over-commercialization of these assets for tourism forces the secularization of communities, as mass tourism reinforces the notion that rational existence is more important than religious life. This is because the local religious culture itself becomes a comm

文章关键词：

Keyword：:religious scenic listing cultural capitalization

课题项目：本研究受安徽省高校人文社会科学基金项目（SK20128455）、黄山学院科研项目（2013xsk009）和黄山学院科研项目（徽文化类）（2013xhwh015）资助.

  本文关键词：从宗教景区上市透视宗教文化资本化，由笔耕文化传播整理发布。