新媒体对中国武术传播的影响研究

发布时间：2018-01-01 06:12

本文关键词：新媒体对中国武术传播的影响研究　出处：《苏州大学》2014年硕士论文　论文类型：学位论文

【摘要】：今天，新媒体的发展正处在快速变革融合的发展时期。随着新媒体对社会发展的作用日益凸显，，其在政治、经济、文化等各个领域都差生了巨大的影响。而这些变化正在不断影响着人们对信息的选择、对信息的获取方式、以及对信息的消费等。新媒体时代的到来，使中国武术正承受着来自各个方面的挑战。所以，研究新媒体时代背景下的中国武术传播问题，探究新媒体对中国武术传播的影响，让葆有华夏文化精髓的中国武术在新媒体时代又好又快的传播，将关乎到中国武术今后的生存命运，这正是当下亟待解决的重要问题。本文采用文献资料法、逻辑分析法、比较分析法、实证研究法、专家访谈法等研究方法，从传播学角度出发，以新媒体时代为背景，将中国武术作为主体，以新媒体对中国武术传播的影响为研究对象，对其进行了深入的分析与研究。研究认为，由于传统媒体对中国武术传播的漠不关心以及新媒体对中国武术传播的如虎添翼，加之新媒体“超媒体性、交互性、个性化、超时空性和全球化”的五大优势，产生了中国武术与新媒体融合传播的背景。从而分析了媒体对中国武术传播的影响：即武术网络的多元混乱、武术纸媒的空间萎缩、武侠影视的技术误读、武术文化的传承缺失，以及新媒体对中国武术文化传播、武术传播者、武术传播方式、武术国际传播的影响。在此基础上，提出了中国武术与新媒体融合传播的应对策略，即中国武术的新媒体传播，应始终对“双刃剑”效应建立正确的认识、中国武术的新媒体传播方向，应坚守“一体多元”的文化立场；中国武术传播媒体的新旧共融，要紧跟“媒介融合”发展趋势；中国武术的自媒体形式传播，需要自律与他律“双管齐下”；中国武术新媒体传播中的媒体管理，应避免产生“水土不服”的不良反应；中国武术新媒体传播的舆论控制，需要民众、官方、国家“三驾马车”并驾齐驱。综上所述，面对新媒体时代的来临，我们需要充分认识到新媒体对中国武术传播所产生的重要影响以及给我们带来的启示。
[Abstract]:Today, the development of new media is in a period of rapid transformation and integration. With the increasingly prominent role of new media in social development, it is in politics and economy. Culture and other fields have a great impact. And these changes are constantly affecting people's choice of information, access to information, as well as the consumption of information. The arrival of the new media era. Chinese Wushu is bearing the challenge from all aspects. Therefore, the study of Chinese Wushu communication under the new media era, to explore the impact of new media on Chinese Wushu communication. Let the Chinese martial arts with the essence of Chinese culture spread well and quickly in the new media era, which will be related to the future survival fate of Chinese martial arts, which is an important issue to be solved. In this paper, literature, logic analysis, comparative analysis, empirical research, expert interviews and other research methods, from the perspective of communication, with the new media era as the background, Chinese martial arts as the main body. Taking the influence of new media on the spread of Chinese Wushu as the research object, this paper makes a deep analysis and research on it. The study believes that because of the indifference of the traditional media to the spread of Chinese Wushu and the new media's contribution to the spread of Chinese Wushu, the new media is "hypermedia, interactive and individualized." The five advantages of transcendental space-time and globalization give rise to the background of the fusion of Chinese Wushu and the new media, and analyze the influence of the media on the Chinese Wushu communication: namely, the plural chaos of Wushu network. The space of wushu paper medium shrinks, martial arts film and television technology misreading, martial arts culture inheritance and lack, as well as the new media to Chinese martial arts culture dissemination, martial arts communicators, martial arts communication. On the basis of this, the author puts forward the countermeasures of the fusion communication of Chinese Wushu and new media, that is, the new media communication of Chinese Wushu should always establish a correct understanding of the "double-edged sword" effect. The new media communication direction of Chinese Wushu should adhere to the cultural standpoint of "integration and pluralism"; The new and old blending of Chinese Wushu communication media should closely follow the development trend of "media fusion"; The self-media form of Chinese Wushu needs self-discipline and heteronomy "two-pronged approach"; The media management in the new media communication of Chinese Wushu should avoid the adverse reactions. The Chinese martial arts new media dissemination public opinion control, needs the populace, the official, the national "troika". In summary, faces the new media age arrival. We need to fully realize the important influence of new media on the spread of Chinese martial arts and the enlightenment to us.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G852;G206

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