浅谈网络新闻娱乐化之度的把握

发布时间：2018-01-01 22:37

本文关键词：浅谈网络新闻娱乐化之度的把握　出处：《新闻研究导刊》2016年10期 　论文类型：期刊论文

【摘要】：在互联网,尤其是移动互联网时代,网络新闻铺天盖地而来。除了网站、自媒体,传统纸媒也开始触网,纷纷创办自己的网站、APP、微信公众号等,将纸媒的传统新闻传播方式,转换到网络平台上呈现给读者。然而,随着大量的纯商业目的网络新闻媒体纷纷涌入互联网市场,在海量的信息中,网络新闻的竞争相对于传统的纸媒新闻而言,更加激烈和残酷。如何才能被读者选中,博得眼球?在当今的时代,娱乐是一种非常重要的畅销的消费品,网络新闻不可避免的要遵循市场规律。网络新闻的的娱乐化成为必然的趋势。因此我们不难发现,几乎同样的新闻报道,哪怕是政治、经济类新闻,在报纸上出现的面孔是严肃的、认真的,而在网络平台上出现时,却是不同的面孔,除了形式更轻松、活泼,还会有一些当下流行的网络语言,网络图片、表格、表情、视频等,娱乐化倾向十分明显。
[Abstract]:In the era of the Internet, especially the mobile Internet, network news comes everywhere. In addition to the website, since the media, the traditional paper media also began to touch the net, one after another to establish their own website, WeChat Official account and so on. The traditional news dissemination mode of the paper media is transferred to the network platform to present to the readers. However, with a large number of pure commercial purpose network news media have poured into the Internet market, in the mass of information. The competition of network news is more fierce and cruel than that of traditional print news. How can it be selected by readers to win attention? In today's era, entertainment is a very important best-selling consumer goods, network news must inevitably follow the law of the market. The entertainment of network news becomes an inevitable trend. Therefore, we can easily find out. Almost the same news reports, even political and economic news, appear in the newspapers with serious and serious faces, but when they appear on the Internet platform, they are different faces, except for the more relaxed and lively forms. There will also be some popular online languages, online pictures, tables, expressions, videos, etc.
【作者单位】：重庆日报;重庆大学新闻学院;
【分类号】：G210.7
【正文快照】： 为何会出现这样的现象?一、市场是影响网络新闻娱乐化的最重要原因在市场经济背景下,任何网络新闻媒体都必须遵循市场的规律,以盈利为目的运营才能够生存,所有的新闻媒体都走上了商业化运营的道路,通过各种的途径来盈利。就一定程度而言,当前社会信息量供大于求,处于激烈的甚

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