政务微博视野下的政府形象提升研究

发布时间：2018-01-02 13:26

本文关键词：政务微博视野下的政府形象提升研究　出处：《湘潭大学》2014年硕士论文　论文类型：学位论文

【摘要】：在互联网快速发展的时代里，政府机构和部门通过电子政务这种新型的管理方式，每日大量频繁的进行行政管理和处理日常事务。而微博和政务微博作为信息产业时代的衍生物，以其独有的便利性、广泛性、沟通性等特点，为改善政府公共服务提出了许多新方法，这就使得完善政务微博逐渐成为了构建服务型政府形象的必然要求。如今在我国构建社会主义和谐社会的伟大进程中，政府形象受到越来越广泛的关注，而政府形象也已经成为评估政府工作绩效的重要指标之一。因此，基于政务微博提升政府形象的研究成为一个很有意义的课题。 20世纪末至今，对于我国政府的形象问题，逐渐被党和政府重视。我国的政府部门大力对法律制度、政治、经济、文化和社会管理等领域进行改革和建设，旨在树立自身的良好形象，当然，这对于政府部门来说是个很大的挑战。政务微博从无到有，有着四年的发展历程，从一个被社会各界关注的微博群体且只专注发布信息向互动、服务、问政过渡，政务微博整体上展现了新的服务型政府形象，表达了中国政府进行管理方式的变革的决心。政务微博为政府形象的宣传提供了新媒体，政民交流提供了新渠道，也成为了政府应对突发事件的舆论利器，开辟了群众监督的新渠道。但是政务微博在塑造政府形象进程中，也产生了一系列问题，包括缺乏管理、政治体制的局限、服务理念滞后和法律保障未健全。这些问题制约了政务微博的发展，直接给政府形象带来严重损害。本文在对此课题的调查、分析和归纳的基础上，基于新公共服务理论、顾客满意度理论、企业家政府理论、双向沟通理论，提出了规范政务微博内容管理、提高政务微博的技术支持、健全政务微博的管理制度、培育成熟公民社会、加强法律保障等提升策略，更好的塑造政府形象，凸显正面信息，巩固正面形象，消除负面信息，，修复受损形象。利用政务微博途径来提升政府形象的这一研究，是一个研究薄弱而又非常有现实意义的课题，对于建设服务型政府，促进社会主义社会和谐发展，提升政府形象有着非常深远的意义。
[Abstract]:In the era of rapid development of the Internet, government agencies and departments through e-government this new management. Daily frequent administrative management and handling daily affairs. Weibo and government Weibo as a derivative of the information industry era, with its unique convenience, universality, communication and other characteristics. In order to improve the public service of the government, many new methods have been put forward, which makes the perfection of government affairs Weibo gradually become the inevitable requirement of constructing the image of service-oriented government. Now, in the great process of constructing the socialist harmonious society in our country. The image of the government has been paid more and more attention, and the image of the government has become one of the important indicators to evaluate the performance of the government. The research of improving the government image based on government affairs Weibo has become a very meaningful topic. Since the end of 20th century, the image of our government has gradually been taken seriously by the Party and the government. The government departments in our country have made great efforts to reform and construct the legal system, politics, economy, culture and social management and so on. The aim is to establish a good image of their own, of course, this is a great challenge for the government. Government affairs Weibo from scratch, has four years of development. From a community concerned by the community Weibo group and only focused on the issue of information to interactive, service, political transition, the government Weibo as a whole showed the new image of service-oriented government. Government affairs Weibo provides new media for the publicity of the government image, provides a new channel for the communication between the government and the people, and also becomes the public opinion weapon for the government to deal with unexpected events. But in the process of shaping the government image, there are a series of problems, including the lack of management, the limitations of the political system. The service idea lags behind and the legal guarantee is not perfect. These problems restrict the development of the government affairs Weibo, and bring the serious damage to the government image directly. This article is based on the investigation, analysis and induction of this subject. Based on the new public service theory, customer satisfaction theory, entrepreneur government theory, two-way communication theory, proposed to standardize government Weibo content management, improve government Weibo technical support. Improve the management system of government affairs Weibo, cultivate mature civil society, strengthen legal protection and other promotion strategies, better shape the image of the government, highlight the positive information, consolidate the positive image, eliminate the negative information. Repair damaged image. The study of using the Weibo approach to improve the government image is a weak and very practical topic for building a service-oriented government and promoting the harmonious development of socialist society. Improving the image of the government has a very profound significance.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D63

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