政府网络舆情应对研究

发布时间：2018-01-02 14:39

本文关键词：政府网络舆情应对研究　出处：《首都经济贸易大学》2015年硕士论文　论文类型：学位论文

【摘要】：自进入网络社会以来,人们的生活发生了翻天覆地的变化,人们在政治、经济、文化、社会等各个方面越来越多的依赖网络。同时,我们也应该深刻的认识到随着我国经济等各方面的快速发展,我们面临着新的发展机遇,也面临着重重的挑战。网络舆情作为舆情在互联网载体下的特殊形式,快速、直观地反映了人们对于现实生活的认识、情绪和态度,是社情民意的集中体现,政府必须重视网络舆情所反映的民意,并给予积极的回应,因为网络舆情的特点决定着整个事件会“突发性”、“爆发式”的发展,影响人们的日常生活,甚至严重的还会衍变成群体性事件,直接危害公共安全。虽然,目前网络舆情预警机制管理已经引起政府部门的高度重视,一些舆情事件也能够妥善处理,但是仍然存在一些需要改进的地方。本文主要是在借鉴国内外专家学者理论成果和实践的基础上,分析我国政府在网络舆情应对所存在的问题,并且根据这些问题寻求政府应该如何加强网络舆情应对,以保证整个国家的公共安全。首先从网络舆情相关概念与内涵入手,了解网络舆情的形成过程。其次,总结现阶段政府的网络舆情应对现状,分析网络舆情应对过程中的问题,学习和借鉴国外的网络舆情应对的一些经验。最后,通过案例分析以及在借鉴国内外先进经验的基础上,针对上述问题,提出网络舆情应对的可行性建议,并且创新性的提出了从优势理念来加强网络舆情的应对,充分发挥和调动网民的积极性,实现网络秩序的自我调整。
[Abstract]:Since entering the network society, happened to turn the world upside down changes to people's life, people in the political, economic, cultural, social and other aspects depend on the network more and more. At the same time, we should also recognize the profound with the rapid development of China's economy, we are facing new opportunities for development, is also facing many of the challenges. As a special form of network public opinion public opinion on the Internet, the fast carrier, directly reflects the understanding of the reality of life, emotion and attitude, is the embodiment of public opinion, the government must pay attention to network public opinion reflects public opinion, and give a positive response, because of the characteristics of network public opinion determines the entire event will be "sudden", "development of explosive", influence people's daily life, and even become serious Yan group events, directly endangering public safety. Although at present Network public opinion warning mechanism management has attracted great attention of government departments, some public opinion also can properly handle the event, but there are still some places need to be improved. This paper is mainly on the basis of the experience of experts and scholars at home and abroad theory and practice, analysis of our government which existed in the network public opinion and the government should deal with the problem. How to strengthen the network of public opinion to seek according to these problems, to ensure the public safety of the whole country. Firstly, from the network of public opinion related concept and the connotation, know about the formation of network public opinion. Secondly, current situation of network public opinion and the government at this stage, analysis of network public opinion in the coping process problems, and learn some experience in dealing with the network public opinion abroad. Finally, through case analysis, on the basis of the domestic and foreign advanced experience, aiming at the above problems, put forward the network consensus The feasibility and suggestions of emotional response are put forward, and innovative ideas are put forward to strengthen the response of Internet public opinion from the strength concept, giving full play to and mobilizing the enthusiasm of netizens, so as to achieve self adjustment of network order.

【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630;G206

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