大连明科技术工程有限公司竞争战略研究

发布时间：2018-01-04 00:02

本文关键词：大连明科技术工程有限公司竞争战略研究　出处：《大连理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：大连明科技术工程有限公司(简称明科公司)是一家从事电气自动化业务的系统集成商,近年来随着行业竞争日趋激烈,明科公司的主营业务已经连续三年未见增长。为了应对复杂多变的市场,明科公司决定：在总体战略上坚持发展型战略不变的前提下,在业务层上针对不同类型的客户进行竞争战略的研究。论文从战略管理的角度入手,对明科公司的现状进行深入研究,分析自身的特点和面临的问题,然后制定可行的竞争战略,最后对竞争战略的风险控制给出了若干建议。论文对战略管理的定义和几种分析方法进行了综述,从政治、经济和技术三方面对明科公司宏观环境进行分析,利用波特五力模型对行业竞争环境进行分析；在明科公司主营业务方面,利用波士顿矩阵进行分析；对于明科公司内部资源和能力方面,主要从人力资源、财务、企业文化和主营业务等几方面对企业综合能力进行分析,然后分别列出了明科公司的内部、外部因素评价矩阵,利用SWOT分析矩阵对几种竞争战略进行分析和选择。通过分析得出,明科公司内部优势大于劣势,外部威胁大于机会,结合明科公司自身的情况,从而得出结论：明科公司针对不同的客户市场,适合采用不同的竞争战略。具体内容是：对A类客户采用成本领先战略；对B类客户采用差异化战略；对C类客户采用集中化战略。论文通过对明科公司竞争战略的研究,为企业的下一步运作提供了既有理论依据,又有实际内容的操作方法。最后,根据不同的竞争战略,分别研究了风险控制方案,为企业的稳定运营提供了保障。
[Abstract]:Dalian Mingke Technology Engineering Co., Ltd. is a system integrator engaged in electrical automation business. In recent years, the competition has become increasingly fierce with the industry. The main business of Mingke has not been growing for three consecutive years. In order to deal with the complex and changeable market, Mingke decided to adhere to the premise of the development strategy in the overall strategy. In the business level for different types of customer competition strategy research. From the strategic management point of view, the current situation of Mingke Company in-depth research, analysis of their own characteristics and facing problems. Finally, some suggestions on the risk control of competition strategy are given. The definition of strategic management and several analytical methods are summarized in this paper, from the perspective of politics. The macro environment of Mingke Company is analyzed from the three aspects of economy and technology, and the competitive environment of the industry is analyzed by using Porter's five-force model. In the main business of Mingke Company, use Boston matrix to analyze; For the company's internal resources and capabilities, mainly from the human resources, finance, corporate culture and business and other aspects of the enterprise comprehensive capacity analysis, and then listed the company's internal. External factor evaluation matrix, using SWOT analysis matrix to analyze and select several competitive strategies. Through the analysis, it is concluded that the internal strengths of Mingke are greater than the weaknesses, and the external threats are greater than the opportunities. Combined with the situation of Mingke Company, the conclusion is drawn: the company is suitable to adopt different competitive strategies for different customer markets. The specific content is: adopt cost leading strategy for Class A customers; Adopt differentiation strategy for B customers; Through the research on the competition strategy of Mingke Company, this paper provides both theoretical basis and practical operation method for the next operation of the enterprise. Finally. According to different competitive strategies, the risk control scheme is studied, which provides the guarantee for the stable operation of enterprises.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.6

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