CWP公司印度电力市场竞争战略研究

发布时间：2018-01-07 02:01

本文关键词：CWP公司印度电力市场竞争战略研究　出处：《电子科技大学》2014年硕士论文　论文类型：学位论文

更多相关文章： CWP 印度市场 SWOT分析 竞争战略

【摘要】：CWP作为国内拥有丰富装备制造经验的中小型电站锅炉企业于2006年开始进军国际市场。2008年金融危机后,国际电力市场投资锐减,CWP将目光聚焦到经济增长迅猛而电力建设落后的印度。在残酷的市场竞争中,公司虽然也曾取得不错的成绩,但在2012年后仍面临订单下降后继乏力的问题。本文以CWP印度市场的竞争战略作为研究对象,以战略管理和波特的竞争战略为理论基础。首先从国内火电市场需求压缩、产能过剩矛盾凸显、印度电力建设落后以及火电市场需求巨大等方面强调了CWP参与印度市场竞争的可行性。其次,在外部环境分析中,笔者从资源结构、政治、经济以及法律四方面对印度宏观环境进行分析,指出中印关系总体稳定、印度私营企业参与电力投资为市场带来的机会,以及印度最新关税政策和其经济增速放缓、卢比对美元贬值所带来的不利影响。在印度市场竞争格局分析方面,运用五力模型对印度火电市场格局进行了详细分析,指出竞争企业的各自优点和不足之处,为其后CWP竞争战略的选择奠定了基础。再次,在内部环境分析中,笔者从经营权资质、资金实力、装备制造能力、技术实力、营销能力和国家相关扶持政策6个方面探讨了企业的内部实力并通过与三大动力集团比较,指出了CWP在竞争中存在的不足之处,并对其在印度火电市场竞争中所处的位置进行了定位。最后在SWOT分析的帮助下构建出公司的战略体系,并针对性地简述了相关保障措施。CWP是目前国内电力设备制造厂商二级梯队中排名靠前的企业。本文通过对其印度市场竞争战略的研究,为国内其它同类型企业开展海外业务提供了借鉴的思路。
[Abstract]:CWP, as a small and medium-sized utility boiler enterprise with rich equipment manufacturing experience, began to enter the international market in 2006. After the financial crisis in 2008, the international power market investment decreased sharply. CWP has focused on India, where economic growth is booming and power construction is lagging behind. It has done well in the brutal market competition. However, after 2012, we still face the problem of weak order decline. This paper takes the competition strategy of CWP India market as the research object. Based on the theory of strategic management and Porter's competitive strategy, firstly, from the domestic thermal power market demand compression, overcapacity contradiction highlights. The backward construction of Indian electricity and the huge demand of thermal power market emphasize the feasibility of CWP participating in Indian market competition. Secondly, in the analysis of external environment, the author from the resource structure, politics. The economic and legal aspects of India's macro environment analysis, pointing out that Sino-Indian relations are generally stable, Indian private enterprises involved in electricity investment opportunities for the market. As well as India's latest tariff policy and its economic slowdown, the adverse impact of the depreciation of the rupee against the dollar. This paper analyzes the market pattern of thermal power in India by using the five-force model, points out the advantages and disadvantages of the competitive enterprises, and lays a foundation for the choice of the competitive strategy of CWP. In the internal environment analysis, the author from the management qualification, the capital strength, the equipment manufacture ability, the technical strength. This paper discusses the internal strength of the enterprise from six aspects of marketing ability and relevant national support policies, and points out the shortcomings of CWP in the competition by comparing with the three power groups. Finally, with the help of SWOT analysis, the strategic system of the company is constructed. CWP is one of the top companies in the second echelon of domestic power equipment manufacturers. This paper studies the competitive strategy of Indian market. For other similar domestic enterprises to carry out overseas business ideas for reference.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.61

【相似文献】