制造共识:“像化”中国形象的建构策略

发布时间：2018-01-09 18:38

本文关键词：制造共识:“像化”中国形象的建构策略　出处：《中州学刊》2017年10期 　论文类型：期刊论文

【摘要】：全球化语境下,探索一套以中国实体形象为基础、以政府宣传为主导、以国家意识形态为牵引的"像化"中国形象塑造与传播策略尤为重要。"像化"中国形象要以富有活力的意义形式来重新描述时间和空间,重新阐述中国的过去、现在与未来,重新表征中国政治、经济、文化和社会的典型场景,才能构建表征国家主流意识形态的形象"神话",再现社会主义核心价值。塑造典型"像化"形象、提升情感关注度,突显"像化"形象刺点、强化情感体验,消除"像化"形象歧义、构建情感认同,是"像化"中国形象的基本塑造策略。采取适宜的传播强度、促成认知接受,选择恰当的传播时机、形成认知关注,建立多层次传播渠道、构建认知空间,拓展互动传播平台、增强认知理解,是"像化"中国形象的基本传播策略。
[Abstract]:In the context of globalization, explore a set of Chinese entity image as the basis, government propaganda as the leading. It is very important to portray and spread the image of China, which is guided by the national ideology. The image of China should redescribe time and space in the form of vigorous meaning. Only by redefining the past, present and future of China, and recharacterizing the typical scenes of Chinese politics, economy, culture and society, can we construct the image "myth" that represents the mainstream ideology of the country. Reappear the socialist core value, mold the typical image of "like", enhance the emotional concern, highlight the image of "like" point, strengthen the emotional experience, eliminate the image of "like" ambiguity, and construct emotional identity. It is the basic strategy of "iconography" of Chinese image. It takes appropriate communication intensity, promotes cognitive acceptance, selects appropriate communication opportunity, forms cognitive concern, establishes multi-level communication channel, and builds cognitive space. Expanding the interactive communication platform and enhancing cognitive understanding are the basic communication strategies of "image" Chinese image.
【作者单位】：西南大学新闻传媒学院新闻系;西南大学公共文化研究中心;
【基金】：国家社会科学基金一般项目“经济全球化语境下的中国影像传播与中国形象研究”(10BXW017);国家社会科学基金重点项目“我国主流意识形态大众认同困境与破解策略研究”(17AKS018)
【分类号】：G206
【正文快照】： 一、引言全球化所带来的社会交往广度、深度及规模的增长并不意味着“一个和谐的全球社会的到来”(1),也并非预示着“一个普遍的全球一体化的进程”(2)。事实上,区域“内爆”成地方、国家“爆裂”成全球组合空间的趋势正在进一步强化(3);民族国家如果不是如麦凯贝所言的已经死

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