网络舆论的群体极化现象治理研究

发布时间：2018-01-10 14:26

本文关键词：网络舆论的群体极化现象治理研究　出处：《华东政法大学》2014年硕士论文　论文类型：学位论文

【摘要】：社会在兴革蝉变，网络时代的来临使人们快速的进入了交互传播社会，人人都可以掌握媒体，人人都可以成为信息中心，网民既是传者，又是受者。交互传播因为海量信息、自由表达、相互影响、方便迅捷、无远弗届，而深入到政治、经济、军事、文化、生活和人类思维的各个领域，从而大大拓展了人类精神的疆界。“网络问政”便在这个时代下应运而生，极大地改变了公共权力运作的社会环境。然而，由于网络在信息传播中的超便捷性、匿名性、交互性、相对自由性等特征，，以及网民身份构成复杂，对同一问题的看法也千差万别，甚至理性滞后。另外，我国正处在经济转轨、社会转型的震荡期，大量社会问题如城乡差距、官员腐败、环境破坏得不到及时有效地解决，而网络为广大民众宣泄不满与焦虑的情绪提供了平台。网民从一开始的各抒己见，到互相攻击甚至是出现网络暴民，网络舆论非理性的成分十分严峻，极易出现情绪泛化、观点极化现象。网络群体极化事件也由先前间隙性“上演”转呈集体性“井喷”的网络态势，使得网络舆情的力量网络舆情的力量成为业界、学界关注的焦点。汹涌澎湃的网络民意以及复杂多变的网络舆情正对我国政府的治理能力提出了严峻的考验。因此，如何将突发的公共性事件所引发的网络舆情置于一个客观、理性的视野之下进行梳理、剖析，并积极探求事先的防范及合理的引导之举变成为风险社会中政府的当务之急。本文将综合社会心理学、传播学、政治学、法学等诸多学科的理论知识，采用定性的研究方法，对国内网络公共领域中网络舆论的的群体极化现象进行研究。首先，对我国目前网络舆论群体极化现象的现状进行分析概括，分析其特征及正负效应；其次，构建网络舆论群体极化现象的理论框架；再次，把研究重点放在网络舆论群体极化现象的形成机制上；最后提出政府如何更好地引导网民理性思维、减少群体极化、降低其负面效应的建议对策。以期为政府加快民主政治建设步伐，增强政府公信力提供依据。
[Abstract]:The society is changing, the advent of the network era makes people quickly enter the interactive communication society, everyone can master the media, everyone can become an information center, Internet users are the disseminator. Interactive communication because of mass information, freedom of expression, interaction, convenience and speed, and go deep into the political, economic, military, cultural, life and human thinking in all fields. Therefore, the boundary of human spirit has been greatly expanded. "Network asking for political affairs" came into being in this era, which greatly changed the social environment of the operation of public power. However, due to the ultra-convenience, anonymity, interactivity, relative freedom and other characteristics of the network in the dissemination of information, as well as the complexity of the identity of Internet users, the views on the same issue are also very different. In addition, our country is in the period of economic transition and social transformation, a large number of social problems such as the gap between urban and rural areas, official corruption, environmental damage can not be solved in a timely and effective manner. The Internet provides a platform for the general public to vent their discontent and anxiety. Internet users from the beginning of their own views to attack each other and even appear network mob, the network public opinion irrational elements are very severe. It is easy to appear the phenomenon of emotional generalization and viewpoint polarization. The events of network group polarization are also "staged" and turned to collective "blowout" from the previous gap. Make the power of network public opinion the power of network public opinion becomes the industry. The focus of academic attention. Surging network public opinion and complex and changeable network public opinion is putting forward a severe test to the governance ability of our government. How to put the network public opinion caused by the sudden public events in an objective and rational field of vision to sort out and analyze. And actively explore the advance prevention and reasonable guidance into a risk society the government's top priority. This article will synthesize the social psychology, the communication science, the political science, the law and so on many discipline theories knowledge, uses the qualitative research method. This paper studies the phenomenon of mass polarization of network public opinion in the public domain of domestic network. Firstly, it analyzes and generalizes the current situation of the phenomenon of mass polarization of network public opinion in China, and analyzes its characteristics and positive and negative effects. Secondly, construct the theoretical framework of the phenomenon of network public opinion group polarization; Thirdly, the research focuses on the formation mechanism of the phenomenon of network public opinion group polarization; Finally, the author puts forward some suggestions on how the government can better guide the netizens to think rationally, reduce the group polarization and reduce its negative effects, in order to provide the basis for the government to speed up the construction of democratic politics and strengthen the credibility of the government.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206

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