永济电机公司风电业务发展战略研究

发布时间：2018-01-16 09:39

本文关键词：永济电机公司风电业务发展战略研究　出处：《西南交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：本研究是以国内外风电产业处于良性发展的重要战略机遇为背景,以战略相关理论为指导,以永济电机公司风电业务现状为研究出发点,以建设“国内第一、国际一流”的风电电机制造装备企业为目标,借助SWOT分析法、波特竞争分析模型等战略分析工具,对永济电机公司风电业务外部环境和内部条件的优势、劣势、机会、威胁进行综合分析,得出永济电机公司风电业务未来五年的发展战略。本文第3章对永济电机公司风电业务的现状及存在的问题进行了回顾和分析,指出了存在的主要问题。第4章重点对外部环境进行了分析,包括社会、政治、经济、技术环境,市场需求以及行业现有和潜在的竞争者现状等各种有利和不利的因素,识别出影响永济电机公司风电业务发展存在的各种机会和威胁,通过分析,我们认为机会和威胁并存。本文第5章根据永济电机公司经营现状,对内部环境进行分析,并利用IFE矩阵工具对企业内部优势与劣势进行综合评价,总的结论是永济电机公司风电业务内部有利和不利的因素共存,但有利因素多于不利因素,优势大于劣势,具有一定的竞争力。但对于存在的劣势和存在的隐患,还需花大力气加以改进。本文第6章,利用SWOT模型对外部环境机会和威胁,及内部环境优势和劣势进行了综合分析,制定出永济电机公司风电业务的发展战略,包括风电产品发展战略和市场发展战略。风电产品发展战略是低成本战略、技术提升战略、差异化战略,风电市场发展战略是一体化战略和市场渗透战略。最后,本文提出了9项战略实施策略和3项保证措施。相信通过战略的实施,永济电机公司在风电业务方面必将有一个更大和更快速的发展。
[Abstract]:This study is based on the domestic and foreign wind power industry in the benign development of an important strategic opportunity as the background, with the guidance of strategic theory, Yongji Electric Power Company wind power business status as the starting point, to build "domestic first." With the help of SWOT analysis, Porter competition analysis model and other strategic analysis tools, the international first-class wind power manufacturing equipment enterprises have advantages over the external environment and internal conditions of wind power business of Yongji Electric Co., Ltd. Comprehensive analysis of weaknesses, opportunities, and threats. Chapter 3 reviews and analyzes the current situation and existing problems of the wind power business of Yongji Motor Company. Chapter 4 focuses on the analysis of the external environment, including the social, political, economic and technological environment. Market demand and current and potential competitors of the industry and other favorable and unfavorable factors, identify the impact of Yongji Motor Company wind power business development opportunities and threats, through analysis. We believe that opportunities and threats coexist. Chapter 5 analyzes the internal environment according to the current operating situation of Yongji Electric Co., Ltd., and makes a comprehensive evaluation of the internal strengths and weaknesses of the enterprises by using the IFE matrix tool. The general conclusion is that the advantages and disadvantages of the wind power business of Yongji Electric Company coexist, but the advantages are more than the disadvantages, and the advantages are more than the disadvantages. Have certain competitiveness, but for the existing weaknesses and hidden dangers, we still need to make great efforts to improve. Chapter 6, using the SWOT model to the external environment opportunities and threats. And the advantages and disadvantages of the internal environment were comprehensively analyzed, and the development strategy of wind power business of Yongji Motor Company was worked out, including wind power product development strategy and market development strategy. Wind power product development strategy was low cost strategy. Technology upgrading strategy, differentiation strategy, wind power market development strategy are integrated strategy and market penetration strategy. Finally, this paper puts forward 9 strategic implementation strategies and 3 guarantee measures. It is believed that through the implementation of the strategy. Yongji Electric Co., Ltd. is bound to have a larger and faster development in wind power business.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61

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