国内高新技术企业欧盟本土化经营风险识别研究

发布时间：2018-01-19 11:31

本文关键词： 风险识别高新技术欧盟本土化　出处：《清华大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着全球经济一体化的深入发展，上世纪90年代开始经济发展就已经不是单一国家和地区指标所能体现，市场的不断扩大特别是21世纪以来网络的普及促进了全球范围内的经济的快速融合，一些国际化企业也在每天接受来自不同地区的风险和挑战，2009年开始的欧债危机导致欧盟的进口额骤减，中国作为欧盟第一大贸易伙伴，传统的中小型出口依赖型企业面临着极大的生存危机，一些国内的高新技术企业借机走出国门，采取投资和本土化发展的方式主动改变现有局面，促进企业国际化经营发展的同时，也经受了前所未有的国际化发展困难，特别是对于在欧盟发展所面临的政治、经济、文化等方面的冲击使得一些高新企业在未能全面分析利弊的情况下在欧盟的投资或是合作始终处于高风险中。全球经济关联性的增强使得国内一些传统贸易型企业不甘于现状，但受自身综合条件的限制，在国际化进程中面临许多不确定的因素，但我们应该清醒的意识到，无论是来自于系统内部还是外部的环境，都使得高新企业不得不选择国际化发展作为前进的道路，只有发展才不会被新的经济环境淘汰，同时，企业在如此发展的过程中又处于动态的各类风险之中，特别是一些企业在本土化的进行中，受人才、法规、文化、恶性竞争的环境的限制，使风险产生了传导效应，如果不加以控制，则后果不堪设想，这种条件下对风险的时时掌控显得尤为重要，控制风险首先要从感知风险开始，正确的识别企业在国际化发展中的阶段和该阶段可能面临的风险，是本文主要研究的内容之一。本文主要以国内高新企业在欧盟的本土化发展为研究对象，通过系统的分析欧盟自身的客观经济、政治和文化环境，结合我国高新技术企业的特点，采用一体化的国际风险感知模型为分析手段，，提炼出具有区域性本土化特点的风险识别目录，并以国内高新技术企业在欧盟本土化发展的实际情况作为案例，系统的分析风险特征，采用层次分析法对案例中的定性与定量的风险指标作权重分析，并得出欧盟内发展风险识别权重的具体数据，进而规范我国高新技术企业在欧盟内的风险识别标准流程，建立一套完善的国际经营风险识别机制，希望能对一些想在欧盟本土化发展的国内高新技术企业提供科学的决策方法，并对向其他地区进行本土化发展的国内企业有所启发。
[Abstract]:With the further development of global economic integration, economic development has not been reflected by a single country or region since -10s. The expanding market, especially since 21th century, has promoted the rapid integration of the global economy, and a number of international enterprises are accepting the risks and challenges from different regions on a daily basis. In 2009, the European debt crisis led to a sharp drop in EU imports. As the EU's largest trading partner, the traditional small and medium-sized export-dependent enterprises are facing a great survival crisis. Some domestic high-tech enterprises take advantage of the opportunity to go abroad, take the initiative to change the existing situation by means of investment and localization development, and at the same time promote the development of enterprises' international operation. It has also experienced unprecedented difficulties in international development, especially in the political and economic development of the European Union. The impact of culture makes the investment or cooperation of some high-tech enterprises in the EU always at high risk without a comprehensive analysis of the pros and cons. The strengthening of the global economic relevance makes some domestic traditional trading enterprises not willing to the status quo, but due to the constraints of their own comprehensive conditions, there are many uncertain factors in the process of internationalization. However, we should be aware that whether from the internal or external environment of the system, high-tech enterprises have to choose internationalization as the way forward. Only development will not be eliminated by the new economic environment, at the same time, enterprises in the process of such development in the dynamic various risks, especially some enterprises in the process of localization, by talent, laws, culture. The environment of vicious competition limits the risk to produce the conduction effect, if not controlled, the consequence is unthinkable, under this kind of condition, it is very important to control the risk from time to time. The first step to control risk is to perceive the risk. It is one of the main contents of this paper to correctly identify the risk that the enterprise may face in the stage of internationalization development. This paper focuses on the localization of domestic high-tech enterprises in the European Union as the object of study, through a systematic analysis of the EU's own objective economic, political and cultural environment, combined with the characteristics of high-tech enterprises in China. By using the integrated international risk perception model as an analytical means, this paper abstracts the risk identification catalogue with regional localization characteristics, and takes the actual development of domestic high-tech enterprises in EU as a case. Systematic analysis of risk characteristics, the use of AHP qualitative and quantitative risk indicators in the case weight analysis, and the development of risk identification weight in the EU specific data. And then standardize the risk identification standard process of our high-tech enterprises in the European Union, and establish a set of perfect international management risk identification mechanism. It is hoped that it can provide a scientific decision-making method for some domestic high and new technology enterprises that want to develop locally in the European Union, and enlighten the local enterprises in other regions.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F276.44;F272.3

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