越南中央电视台《前进中的越南妇女》传播效果研究

发布时间：2018-01-23 17:43

本文关键词： 男女平等女性形象社会地位传播效果　出处：《大连理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：VTV1是越南中央电视台新闻综合频道,1970年9月7日正式开播,提供多渠道多方面的信息,包含政治、经济、文化和社会等各方面。每天早上5：30播出的晨间新闻是目前仅次于日本的全球最早播出的晨间电视新闻(NHK的早安日本,逢周一至周五早上四点开始播出,是目前全球最早播出的晨间电视新闻)。经历40多年的发展,在全球化的进程中,VTV1正努力开发更多社会项目,特别是关于社会紧迫的问题。女性形象类电视节目从1998年开始播出并受到VTV1领导的大力支持。从摸索阶段至今,VTV1女性形象类电视节目组不断推出多样高质量女性形象类节目,如：《前进中的越南妇女》、《新生活》、《妇女与生活》、《建立幸福家庭的人》、《文化与社会》等,其中《前进中的越南妇女》是越南中央电视台所有关于女性形象节目中最受观众喜爱的栏目,也是中央电视台的一个品牌节目。本文主要运用定性与定量相结合的研究方法中的调查问卷研究法,通过分析有效问卷中的467份来推出具有普遍性的规律。在众多关于男女平等、女性社会形象类的电视宣传节目中,本文选择了深受越南观众关注的《前进中的越南妇女》做为阐述剖析的重点案例。《前进中的越南妇女》是一个具有学术性的女性形象类电视节目,在多年的播出过程中给观众留下了深刻印象。本文在陈述《前进中的越南妇女》的设计与开发过程中,探讨了该节目采取的传播方法及节目设计理念。本文运用问卷调查,发现并了解观众对节目的满意度及其他情况。对问卷的结果进行整理和分析后,初步探讨了节目现存的问题。本文以《前进中的越南妇女》的传播效果分析为主题,分别探讨了节目内容和传播效果。在分析节目文本内容的同时,分别对节目受众以及社会传播效果进行研究,指出了越南中央电视台《前进中的越南妇女》节目的优点与缺点,并为《前进中的越南妇女》节目今后发展提供了建设性建议。
[Abstract]:VTV1 is a comprehensive news channel of Vietnam Central Television, which was officially launched in September 7th 1970. It provides a wide range of information, including political and economic information. Cultural and social aspects. The morning news broadcast at 5:30 every day is the first morning television news broadcast in the world next to Japan. Good morning to NHK. Broadcast every Monday to Friday at 4am, is the world's first morning television news. After more than 40 years of development, in the process of globalization, VTV1 is working to develop more social projects. Especially about the pressing social problems. The female image TV program began to broadcast in 1998 and has been strongly supported by the leadership of VTV1. The VTV1 female image TV program group has continuously launched various kinds of high-quality female image programs, such as "Vietnamese Women in Progress", "New Life", "Women and Life", "people who build a Happy Family". "Culture and Society", among them, "Vietnamese Women in Progress" is the most popular program of all the programs on the female image of CCTV, and it is also a brand program of CCTV. This paper mainly uses qualitative and quantitative research methods of questionnaire research, through the analysis of 467 effective questionnaires to develop a universal law. In many about equality between men and women. Women in the social image of television propaganda programs. This paper chooses the Vietnamese Women in Progress, which is deeply concerned by the Vietnamese audience, as the key case to explain the analysis. "the Vietnamese Women in the Progress" is an academic female image TV program. In many years of broadcast process left a deep impression on the audience. This article in the presentation of the "Vietnamese Women in Progress" in the design and development process. This paper discusses the communication methods and program design concepts adopted by the program. This paper uses questionnaires to find out and understand the audience's satisfaction with the program and other situations. After sorting out and analyzing the results of the questionnaire. This paper focuses on the analysis of the communication effect of "the Vietnamese Women in Progress", and discusses the program content and the communication effect respectively. At the same time, it analyzes the content of the program text. This paper studies the program audience and the effect of social communication, and points out the advantages and disadvantages of the program "Vietnamese Women in the Progress" of Vietnam Central Television. It also provides constructive suggestions for the future development of Vietnamese Women in Progress.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G229.333

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