XZ猎头公司竞争战略研究

发布时间：2018-01-24 07:51

本文关键词： 猎头公司竞争战略低成本战略联盟　出处：《西北大学》2015年硕士论文　论文类型：学位论文

【摘要】：当今,世界经济一体化程度不断加深,中国正处于经济转型的关键时期,国内外各行各业也都在积极转型、调整战略方向,其中猎头行业也面临巨大的改革。本文通过对西安XZ猎头公司竞争战略的研究,来探讨猎头行业的战略发展及方向,以及促进该行业进一步发展的策略和措施,希望推动整个猎头行业的变革。本文首先从政治、经济、社会、技术角度对猎头行业的宏观环境加以分析,通过波特五力模型对猎头行业的产业结构和竞争力进行了全面剖析,得出了猎头行业竞争成功的关键要素,并看到了该行业在发展过程中面临的机遇与威胁；其次,客观评判了目前XZ猎头公司的内部资源,包括有形资产、无形资产、核心能力三方面,总结了该公司在初创阶段的优势与劣势；最后运用SWOT分析法和QSPM矩阵对XZ猎头公司做出进一步的研究,一方面得出XZ猎头公司的战略定位,即低成本战略；另一方面制定出相关策略与措施,例如适当优化流程、业务结构和组织架构,建立积极有效的企业文化,提出“年包”政策,采用股权激励核心人才等,并对这些措施进行实施与控制。除此之外,强化顾问团队的专业素养,保证猎头项目高效优质完成,积极树立行业壁垒,也是XZ猎头公司提高核心竞争力的关键所在。2015年在大众创新、全民创业的宏观大背景下,XZ猎头公司希望能够创造出一条全新的、独具特色的猎头行业发展模式,通过一些科学、积极、客观的策略和措施,能够有针对性地提高公司自身核心竞争力,推动整个行业的快速、良性发展,使人力资源的高效配置更加科学合理。
[Abstract]:Nowadays, the degree of world economic integration is deepening, China is in the critical period of economic transformation, and all kinds of industries at home and abroad are also actively transforming and adjusting the strategic direction. The headhunting industry is also facing a huge reform. This paper discusses the strategic development and direction of the headhunting industry through the research on the competitive strategy of XZ headhunting company in Xi'an. As well as the strategy and measures to promote the further development of the industry, hoping to promote the reform of the whole headhunting industry. Firstly, this paper analyzes the macro environment of the headhunting industry from the political, economic, social and technical perspectives. This paper analyzes the industrial structure and competitiveness of headhunting industry through Porter's five-force model, obtains the key elements of successful competition in headhunting industry, and sees the opportunities and threats in the process of development of headhunting industry. Secondly, it objectively evaluates the internal resources of XZ headhunting company, including tangible assets, intangible assets and core competence, and summarizes the advantages and disadvantages of XZ headhunting company in the initial stage. Finally, using SWOT analysis and QSPM matrix to make further research on XZ headhunting company, on the one hand, get the strategic position of XZ headhunting company, that is, low cost strategy; On the other hand, it makes relevant strategies and measures, such as appropriate optimization of process, business structure and organizational structure, the establishment of an active and effective corporate culture, the "year package" policy, the use of equity incentive core talents and so on. In addition, we should strengthen the professional quality of the consultant team, ensure the headhunting project to be completed efficiently and high-quality, and actively set up the industry barriers. In 2015, XZ headhunters hoped to create a new one in the macro context of popular innovation and national entrepreneurship. The unique headhunting industry development model, through some scientific, positive, objective strategies and measures, can improve the company's own core competitiveness, promote the rapid and healthy development of the entire industry. So that the efficient allocation of human resources more scientific and reasonable.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F271;F249.2

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