商标授权确权程序中的公共利益与不良影响:以“微信”案为例

发布时间：2018-01-24 21:19

本文关键词： “微信” 消费者公共利益不良影响　出处：《知识产权》2015年04期 　论文类型：期刊论文

【摘要】：通过"微信"商标案我们看到,商标的标识功能和交流媒介的社会属性,决定了任何一件商标都不可能成为一项纯粹的私人权利,不可能与公共利益毫无瓜葛,决定了消费者应当成为商标法中"隐形的上帝",消费者所代表的利益应当成为商标法上的公共利益。在审查判断有关标志是否构成《商标法》第10条第1款第(8)项所规定的"具有其他不良影响"时,不应当以根本不可能产生不良影响的标志或标志的要素本身为标准,而应当考虑该标志使用在其指定的商品上,是否"可能对我国政治、经济、文化、宗教、民族等社会公共利益和公共秩序产生消极、负面影响"。如果涉案商标将导致相关公众发生混淆误认,对已经形成的稳定的市场秩序造成消极影响,应当被认定"具有不良影响"。
[Abstract]:Through the "WeChat" trademark case, we can see that the trademark logo function and the social attributes of communication media, determines that any trademark can not become a purely private right, can not have nothing to do with the public interest. Decided that consumers should become "invisible God" in trademark law. The interests represented by consumers shall become the public interest in trademark law. When examining and determining whether the relevant marks constitute "other adverse effects" as stipulated in Article 10 (1) (1) (8) of the Trademark Law. The criteria should not be based on the fact that the logo or the elements of the mark cannot have a negative impact at all, but rather on whether the use of the logo on its designated commodity "may have a bearing on our political, economic, cultural and religious interests." National and other social public interests and public order have a negative and negative impact. "if the trademark involved will lead to confusion and misunderstanding of the relevant public, it will have a negative impact on the stable market order that has been formed." Should be considered to have "adverse effects".
【作者单位】：西南政法大学知识产权学院;
【基金】：国家社科基金“互联网环境下商标权保护的实践难题与制度创新”(14XFX008) 西南政法大学青年教师学术创新团队“中国社会转型背景下的商标法律制度变革”项目的阶段性研究成果
【分类号】：D923.43
【正文快照】： “微信”应验了狄更斯在《双城记》第一段中的预言:这是最好的时代,事业发展一日千里,如日中天;这是最坏的时代,“微信”商标的申请竟然被他人捷足先登;这是希望之春,涉案商标在商标局、商评委和北京知识产权法院一审中都被裁定不予注册;这是失望之冬,2015年3月11日“微信”案

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