长春市城市标志设计及其应用研究

发布时间：2018-02-21 17:13

本文关键词： 长春市城市标志城市文化设计应用　出处：《吉林建筑大学》2014年硕士论文　论文类型：学位论文

【摘要】：城市标志是城市文化的浓缩载体，也是一个城市自然环境和人文精神的高度浓缩，它是传播城市精神、城市发展方向和城市文化的静态视觉符号。它是城市精神的象征，在现代城市发展中起着越来越重要的作用。长春市位于中国东北平原的中部，是吉林省省会，是吉林省的政治、经济、文化和交通中心，是中国著名的汽车城、电影城和科技文化城；长春市素有森林城的美誉，四季分明；旅游资源丰富。但是作为一个地域文化丰富，自然风光优美的城市，城市标志是城市公关活动中的重要组成部分，合理的城市标志有助于提升城市形象，提高城市软实力。然而，目前长春市并没有属于自己的城市标志，这种缺失城市标志的表现必然会对长春市的经济、文化等方面的形象传播带来了或多或少的影响。论文主要研究长春市城市标志的方法，探讨长春市城市标志问题及城市标志的应用和扩展。目前在城市标志设计的过程中忽视城市特色、历史传统和文化内涵以及雷通性过高等问题越发凸显，这种现象对城市标志设计者提出了新的要求。如何进行合理的设计，才能更好的体现城市标志对一个城市在生态、景观、文化、内涵等方面的体现，以适应不同时期、不同使用者的需求，是需要解决和完善的问题。论文通过对国内外成功的城市标志设计案例进行研究和梳理，结合城市标志设计的相关理论以及在城市标志设计中的实际运用经验，进行总结分析和归纳，在城市标志设计的表达上突出长春市的文脉特点以及精神内涵，反思国内外现有的城市标志设计现状，通过对长春市城市形象的实地调研，对长春市的城市形象进行准确定位，，提炼出代表长春市形象的视觉元素，提出长春市城市标志建设性设计方案及城市标志的应用建议。为长春市建立城市标志提供新的思路和新方法以及对长春市城市标志设计的展望。本文共分为四部分，第一部分提出课题来源，国内外研究现状及研究目的和意义。第二部分城市标志设计综述，阐释城市标志相关概念、特点以及设计原则。第三部分长春市城市文化的提炼，对长春市的城市文化各方面做了全面分析，选定长春市城市标志设计的理想素材。第四部分对长春市城市标志的设计方案及应用建议，本部分是论文的创新点，给出了长春市城市标志的设计意见，并尝试做出了设计方案，并给出该了该方案的应用意见。
[Abstract]:The city sign is the concentrated carrier of the city culture, is also a city natural environment and the humanity spirit highly condensed, it is the static visual symbol which spreads the city spirit, the city development direction and the city culture, it is the symbol of the city spirit. It plays a more and more important role in the development of modern cities. Changchun is the capital of Jilin province, the political, economic, cultural and transportation center of Jilin province, as well as a famous automobile city, film city and science and technology city in china. Changchun is known as the forest city. As a city with rich regional culture and beautiful natural scenery, the city logo is an important part of the city public relations activities. A reasonable city logo helps to promote the image of the city. However, Changchun does not have its own city symbol at present, the lack of city symbol will inevitably bring more or less influence to the image transmission of Changchun in economy, culture and so on. This paper mainly studies the method of Changchun city sign, discusses the problem of Changchun city sign and its application and extension. At present, it ignores the city characteristic in the process of city sign design. The historical tradition and cultural connotation, as well as the problem of too high thunder permeability, are becoming more and more prominent. This phenomenon has put forward new requirements to the designers of city signs. How to carry out reasonable design can better reflect the city logo on the ecology and landscape of a city. The embodiment of culture and connotation to meet the needs of different users in different periods is a problem to be solved and perfected. Through the domestic and foreign successful urban sign design case research and combing, combined with the relevant theory of urban sign design and the practical application experience in the city sign design, the thesis summarized and analyzed and summarized. On the expression of urban logo design, it highlights the cultural characteristics and spiritual connotation of Changchun, reflects on the present situation of urban logo design both at home and abroad, and through the field investigation of Changchun city image, makes an accurate positioning of Changchun city image. Extract the visual elements that represent the image of Changchun, The constructive design scheme of Changchun city logo and its application suggestions are put forward, which provide new ideas and methods for the establishment of Changchun city logo and the prospect of Changchun city logo design. This paper is divided into four parts. The first part puts forward the source of the subject, the domestic and foreign research status, the purpose and significance of the research. The third part is the extraction of Changchun city culture, and makes a comprehensive analysis of all aspects of Changchun city culture. This part is the innovative point of this paper, and gives the design advice of Changchun city logo, which is selected as the ideal material of Changchun city logo design. Part 4th is the design scheme and application suggestion of Changchun city sign. This part is the innovation point of the paper, and gives the design opinion of Changchun city sign. The design scheme is made and the application advice of the scheme is given.
【学位授予单位】：吉林建筑大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J524

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