受众观的历史演变与跨学科研究

发布时间：2018-03-03 15:11

本文选题：受众研究学派　切入点：消极受众　出处：《新闻与传播研究》2015年08期 　论文类型：期刊论文

【摘要】：媒介技术更新迭代的背后,是作为传播过程中重要一环的受众的地位的不断提升,从消极被动走向积极主动,其中尤以经验学派的"使用与满足学说"、文学批评的"接受理论"与伯明翰当代文化研究中心的"编码/解码"等理论对受众地位的提升意义重大,它们的研究范式和路径也因此成为众多受众研究者的经典范本。但是,随着政治、经济、社会环境的进一步变化,受众的主体性被不断挖掘,传统理论已难以适用于现在的传播环境。从历史维度重新介入受众研究,梳理不同学派的受众研究方法,既能挖掘作为研究对象的受众的地位演变的内在逻辑,亦可为媒介消费者使用习惯的更替寻找外在支点,并为受众成为心理学、社会学主体的发展趋向把脉。
[Abstract]:Behind the iteration of media technology renewal is the continuous improvement of the status of the audience as an important link in the communication process, from passive to active. Among them, the theory of "use and satisfaction" of the empirical school, the "reception theory" of literary criticism and the "coding / decoding" of Birmingham Center for Contemporary Cultural Studies are of great significance to the promotion of the status of the audience. As a result, their research paradigms and paths have become a classic model for many audience researchers. However, with the further changes in the political, economic and social environment, the subjectivity of the audience is constantly being excavated. The traditional theory has been difficult to apply to the present communication environment. By re-entering the audience research from the historical dimension and combing the methods of the audience research of different schools, the internal logic of the evolution of the status of the audience as the object of study can be excavated. It can also look for the external fulcrum for the change of the media consumer's usage habits, and the trend of the development of the subject of sociology and psychology for the audience.
【作者单位】：中国传媒大学新闻传播学部电视学院;
【基金】：国家社科基金艺术学项目“文化传播理论”(项目编号:13BA009)的阶段性成果
【分类号】：G206

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