无锡市A街道创业辅导中心业务发展战略研究

发布时间：2018-03-05 04:25

本文选题：创业辅导　切入点：发展战略　出处：《苏州大学》2014年硕士论文　论文类型：学位论文

【摘要】：本文主要从我国创业辅导行业的发展状况以及一系列对创业活动有重要影响的经济政策、行业法规等因素出发，，深入研究无锡市A街道创业辅导中心面临的外部机遇和威胁，内部发展的优势和劣势，进而提出无锡市A街道创业辅导中心业务发展战略。首先，本文对创业理论和创业辅导的相关理论进行了回顾，从我国创业辅导的实践出发，阐述了创业辅导业务开展和实施的各种要素，介绍了我国创业辅导机构普遍采用的实践活动，使读者对我国的创业辅导活动有了一个初步的了解。其次，本文分析了无锡市A街道创业辅导中心创业辅导机构的内外部环境。其中，外部环境的分析从宏观的政治、经济、社会和技术四个方面进行分析，并从五力模型的角度，分析了无锡A街道创业辅导中心的竞争者和行业竞争等多方面的因素。内部环境的分析则侧重于分析组织的内部结构、财务和营销等要素，从中总结出中心的竞争优势和劣势。最后，在无锡市A街道创业辅导中心的内外部分析的基础上，制定其业务发展战略。运用SWOT分析，可以确定中心的可选业务发展战略，其次，通过专家意见组的方法，通过两轮的甄选，使专家的意见趋于一致，进而形成中心的业务发展战略，业务发展战略包括：提供差异化和人性化的产品与服务，强化特色创业活动，完善创业服务体系，发挥组织协调与沟通的作用，完善组织结构等。这些业务将构成中心的主要业务发展战略。
[Abstract]:Based on the development of entrepreneurship guidance industry in China and a series of economic policies and regulations that have an important impact on entrepreneurial activities, this paper deeply studies the external opportunities and threats faced by Wuxi A Street Entrepreneurship guidance Center. The advantages and disadvantages of internal development, and then put forward Wuxi A Street Business guidance Center business development strategy. First of all, this paper reviews the theory of entrepreneurship and the related theories of entrepreneurship guidance, starting from the practice of entrepreneurship guidance in China, describes the various elements of entrepreneurship guidance business development and implementation. This paper introduces the general practical activities adopted by the entrepreneurial guidance institutions in China, which makes the readers have a preliminary understanding of the entrepreneurial guidance activities in our country. Secondly, this paper analyzes the internal and external environment of the entrepreneurial guidance institutions in Wuxi A Street Entrepreneurship guidance Center. The analysis of the external environment is carried out from the macro political, economic, social and technical aspects. From the point of view of the five-force model, this paper analyzes the competitors and industry competition in Wuxi A Street Entrepreneurship guidance Center and other factors, while the analysis of internal environment focuses on the internal structure, finance and marketing of the organization. From this, the competitive advantages and disadvantages of the center are summarized. Finally, on the basis of the internal and external analysis of Wuxi A Street Entrepreneurship guidance Center, it formulates its business development strategy. Using SWOT analysis, it can determine the center's optional business development strategy. Secondly, through the method of expert opinion group, Through two rounds of selection, the experts' opinions tend to converge, and then form the center's business development strategy. The business development strategy includes: providing differentiated and humanized products and services, strengthening characteristic entrepreneurial activities, and perfecting the entrepreneurial service system. Give full play to the role of organizational coordination and communication, improve the organizational structure. These businesses will constitute the center's main business development strategy.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F279.2;F272

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