西藏藏毯产业发展研究

发布时间：2018-03-06 00:32

本文选题：西藏　切入点：藏毯　出处：《西藏大学》2015年硕士论文　论文类型：学位论文

【摘要】：藏毯是青藏高原特有的民族手工艺品,也是藏民族的生活必需品,家家户户都少不了它。作为藏毯发源地之一的西藏,独特的地域文化、天然的生产原料、为藏毯产业发展提供了保障。藏毯是西藏手工纺织品中的精品,它凝聚了藏族劳动人民千百年来的智慧和创意,藏毯的发展历史可以追溯到西藏的新石器时代,经过几千年的生产实践,形成了独特的梳、纺、染色、倒线、手工编织、平剪、洗毯等一整套生产工艺。随着西藏经济社会的不断发展,藏毯行业也日益成长,市场需求不断扩大。西藏藏毯产业是依托藏区特有的资源禀赋和浓郁的民族特色发展起来的行业,促进藏毯产业的发展,对于带动农牧民转移就业和增收致富、促进周边地区的经济发展、传承藏毯的独特工艺和弘扬藏民族的文化、扩大出口等方面都起到了积极作用。藏毯多以羊毛、牦牛绒为原料,以天然植物、矿物质颜料着色,独特的藏式穿杆和扣法,使得毯面形成一种流畅的纹路,视觉上表现出立体鲜明、错落有致的风格,展现出一种不同于普通地毯的大气、古老质朴的美感和别具一格的民族风格,深受中外顾客青睐,并在国际上享有崇高的声誉。对特色优势产业的重视和发展,既能进一步扩大产业规模、提升产品质量和产业效益,又符合西部大开发的发展方向,实现可持续发展。藏毯产业具有良好的资源基础和比较优势、广阔的市场需求、丰富的文化内涵以及较强的竞争优势。推进藏毯产业及项目建设,加速产品更新换代,培育特色品牌,符合重点优势产业发展规划和自治区产业结构调整需求,是新的经济增长点所在。但是,单从国内藏毯的发展来看,西藏藏毯产业的总体产量、市场份额比较低,在发展的道路上也遇到了一些问题,如产业规模劣势、创新能力差、技术水平落后等。本文把西藏藏毯产业作为研究对象,将SCP范式与西藏藏毯产业的实际情况结合,将论文分成五部分进行论述:第一部分主要论述西藏藏毯历史的发展脉络,以及国内外藏毯产业的发展与研究动态;第二部分主要是对相关的理论基础进行阐述,包括SCP范式的理论演进历程、应用与发展;PEST分析等理论。第三部分是对西藏藏毯产业进行宏观环境的分析,影响藏毯产业发展的因素较多,本文运用PEST分析将影响因素分为政治、经济、社会和技术四方面进行论述。第四部分根据调研的数据和资料运用SCP模型对西藏藏毯产业进行详细的分析,包括市场结构、市场行为和市场绩效三个模块。第五部分针对藏毯产业存在的问题寻找解决方法和对策,提出藏毯产业发展战略构造思路,并给出了具体措施。
[Abstract]:Tibetan carpet is a unique handicraft of the Tibetan plateau and also a necessity of life for the Tibetan people. It is indispensable to every household. As one of the birthplaces of Tibetan blankets, Tibet has a unique regional culture and natural raw materials for production. It provides a guarantee for the development of the Tibetan carpet industry. Tibetan carpet is a fine product in Tibetan handmade textiles. It condenses the wisdom and creativity of the Tibetan working people for thousands of years. The history of Tibetan carpet development can be traced back to the Neolithic Age in Tibet. After thousands of years of production practice, a unique set of production techniques, such as combing, spinning, dyeing, inverted thread, hand-woven, flat shearing and carpet washing, has been formed. With the continuous development of Tibet's economy and society, the Tibetan carpet industry is also growing day by day. The market demand is constantly expanding. Tibet's Tibetan carpet industry is an industry developed on the basis of the unique natural resources and rich national characteristics of the Tibetan region, and promotes the development of the Tibetan carpet industry, which will lead farmers and herdsmen to transfer employment and increase income and prosperity. It has played a positive role in promoting the economic development of the surrounding areas, inheriting the unique technology of Tibetan blankets, carrying forward the culture of the Tibetan people, expanding exports, and so on. Most of the blankets are made of wool and yak velvet, colored with natural plants and mineral pigments. The unique Tibetan way of piercing and buckling makes the carpet surface form a smooth pattern, showing a stereoscopic and incoherent style, showing an atmosphere different from that of ordinary carpets. The ancient and simple aesthetic sense and unique national style are favored by Chinese and foreign customers, and enjoy a lofty reputation in the world. The attention and development of the characteristic and superior industries can not only further expand the scale of the industry, The promotion of product quality and industrial efficiency is in line with the direction of the development of the western region and the realization of sustainable development.The Tibetan carpet industry has a good resource base, comparative advantages, broad market demand, Rich cultural connotations and strong competitive advantages. Promote Tibetan carpet industry and project construction, accelerate product upgrading, cultivate special brands, meet the needs of the development plan of key superior industries and the adjustment of industrial structure in the autonomous region. It is a new economic growth point. However, judging from the development of Tibetan tapestries in China, the overall output and market share of the Tibetan carpet industry in Tibet are relatively low, and they have also encountered some problems along the way of development, such as inferior industrial scale and poor innovation ability. The paper takes the Tibetan carpet industry as the research object, combines the SCP paradigm with the actual situation of Tibet's Tibetan carpet industry, and divides the paper into five parts to discuss: the first part mainly discusses the historical development of Tibet's Tibetan carpet. And the development and research trends of Tibetan carpet industry at home and abroad. The second part is mainly about the related theoretical basis, including the theoretical evolution of the SCP paradigm, Application and development of pest analysis and other theories. The third part is to analyze the macro environment of Tibetan carpet industry. There are many factors that affect the development of Tibetan carpet industry. This paper uses PEST analysis to divide the influencing factors into political, economic, economic, and so on. In 4th, according to the data and data of the investigation, using the SCP model, the Tibetan carpet industry in Tibet is analyzed in detail, including the market structure. In the 5th part, aiming at the problems existing in the Tibetan carpet industry, the author tries to find the solutions and countermeasures, puts forward the strategic construction ideas for the development of the Tibetan carpet industry, and gives some concrete measures.
【学位授予单位】：西藏大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.8

【相似文献】