韩企乐天利在延发展的跨文化解读

发布时间：2018-03-11 09:41

本文选题：韩企乐天利　切入点：跨文化适应　出处：《延边大学》2017年硕士论文　论文类型：学位论文

【摘要】：自1992年中韩建交以来,中韩两国在政治、经济、文化等诸多领域都取得了长足的发展,使越来越多的韩国企业来华投资。其中成功经营的企业不计其数,但是,韩企在中国的发展并非顺风顺水,也有部分企业因经营欠佳而不得不打道回府。中韩两国由于文化背景不同,韩企进入中国不可避免的要经历文化的接触、摩擦和碰撞,产生文化冲突。如何面对和克服文化差异及"水土不服",成为在华韩企发展程度的重要因素。本文以文化人类学家奥伯格的跨文化适应理论为分析框架,从民族学的视角,探讨延吉市韩企乐天利在中国跨文化适应,为培养企业全球化经营竞争力,企业成功开展跨国经营,提供可供参考的个案经验。本文主要采用问卷调查、参与观察、深度访谈等研究方法,梳理韩企乐天利进入中国的历史进程,阐释乐天利从初入中国的兴奋,到"水土不服"及"文化震撼",继而在关闭店门的失败中,重新选择,把目标再次定位到朝鲜族聚居区——延边,并以同源异流的文化情结,不断进行入乡随俗的地方化调整,得到进一步的发展。全文共由三个部分组成:绪论、正文及结论。第一章为绪论。主要梳理选题的目的与意义、国内研究动态、研究思路及框架、研究方法。第二章介绍了乐天利在中国的发展历程,初入中国先喜后忧,从最初的新奇与甜蜜,到经历文化碰撞后,无法有效解决由于文化差异所导致的"水土不服"不得不暂离中国市场,经过一段时间的修整,再次进入中国选择了延边。第三章主要从跨境民族文化角度剖析乐天利再次进入中国选定延边的原因,并从同源异流的文化情结及延边地区韩流盛行的两个层面,对延边人文优势进行梳理。第四章着重阐释乐天利在跨文化适应的过程中,如何以地方文化为导向适时调整,详尽介绍了乐天利在入乡随俗的食品风味、意蕴丰富的就餐环境、因地制宜的管理制度与突破传统的运营理念等四个方面所做出的调整。第五章结论。
[Abstract]:Since South Korea established diplomatic relations in middle of 1992, China and South Korea have made great progress in many fields, such as politics, economy, culture and so on. More and more South Korean enterprises have come to invest in China. The development of Korean enterprises in China has not been smooth, and some enterprises have had to go home because of their poor operation. Because of the different cultural backgrounds between China and South Korea, Korean enterprises inevitably have to experience cultural contacts, frictions and collisions in entering China. How to face and overcome the cultural differences and how to overcome the cultural differences and "not to accept" has become an important factor in the development of Korean enterprises in China. This paper takes the cross-cultural adaptation theory of cultural anthropologist Oberger as the analytical framework, from the perspective of ethnology. This paper probes into the cross-cultural adaptation of Korean enterprises in Yanji City and provides the case experience for reference in order to cultivate the competitiveness of enterprises' global management and successfully carry out transnational operations. This paper mainly adopts questionnaire survey to participate in the observation. Research methods such as in-depth interviews, combing the historical process of Korean enterprises Lotterley entering China, explaining the excitement of Rakutianli's entry into China at the beginning, to "not accepting the earth" and "cultural shock", and then re-choosing in the failure of closing the doors of stores. Once again, the target is located in Yanbian, where the Korean nationality lives in a concentrated area, and with the cultural complex of homology and dissimilarity, the localization adjustment of going to the local customs and customs is continuously carried out, and the further development is achieved. The full text is composed of three parts: introduction, introduction, The first chapter is the introduction. The purpose and significance of the topic, the domestic research trends, the research ideas and framework, the research methods. The second chapter introduces the development of Rakutenli in China. From the original novelty and sweetness to the experience of cultural collision, it is unable to effectively solve the problem of "being unsatisfied" caused by cultural differences and having to leave the Chinese market for a while, after a period of repair. The third chapter mainly analyzes the reason why Rakutianli entered China to choose Yanbian again from the perspective of cross-border national culture, and analyzes the reasons from the cultural complex of homologous and heterotopia and the two levels of Korean current prevailing in Yanbian region. Chapter 4th focuses on how to adjust the local culture in the process of cross-cultural adaptation, and introduces in detail the food flavor and the rich dining environment. The adjustment of management system according to local conditions and breaking through the traditional operation idea. 5th chapter conclusion.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F717;G04

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