媒介融合背景下西安市政府形象提升策略研究

发布时间：2018-03-13 11:16

本文选题：西安市政府形象　切入点：媒介融合　出处：《西北工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：政府形象是指政府自身行为活动产生的总体表现和效应,以及公众对此较为稳定与公认的评价。政府形象的影响力在信息化和民主化的世界日益增强,得到各国普遍重视。西安市作为西部中心城市和陕西省政治、经济、文化中心,加上近年国际化大都市的发展定位,其政府形象辐射力在不断提升。媒介融合给西安市政府形象管理带来了挑战,研究媒介融合背景中西安市政府形象提升策略,既有利于西安市政府行政效率的提高,也益于为政府形象理论研究提供重要支撑。论文从媒介融合背景出发,在构建西安市政府形象模型的基础上,通过问卷调查,概括西安市政府形象的优势与不足,总结其政府形象表现出的问题及原因,从而重点研究西安市政府形象的提升对策。正文主要内容如下:第一章:绪论。主要介绍了论文的研究背景及意义,国内外有关研究综述,论文研究思路、研究方法以及论文的立足点与创新之处。第二章:媒介融合与政府形象的概念与相关理论研究。通过查找文献,一方面阐释媒介融合概念、特征,另一方面介绍政府形象的特性、理论基础,并解读媒介融合与政府形象的关系。第三章:西安市政府形象建设维度的趋势与模型的构建研究。首先阐述社会发展中政府形象维度的发展,然后根据媒介融合对政府形象的影响,针对西安市政府构建有效的形象模型,包括奠定基石的经济维度,上升为核心因素的公共服务维度,和产生重要作用的公信力等三个维度。第四章:媒介融合背景下西安市政府形象的现状分析。通过分析公众对西安市人民政府作为满意度和西安市政府在权威报告中体现的财政投入、政策倾向,归纳出西安市政府形象值得肯定及仍需改进的方面,并针对问题探究根源。第五章:西安市政府形象提升的路径选择。本章借助公众的建议,围绕如何在媒介融合背景中提升西安市政府形象,探讨在经济、公共服务和公信力方面的策略,在提高西安市政府政策认可度时,提升西安市政府形象。
[Abstract]:The government image refers to the overall performance and effect of the government's own behavior activities, as well as the public's relatively stable and recognized evaluation of it. The influence of the government image is increasing in the world of information and democratization. Xi'an, as the central city in the west and the political, economic and cultural center of Shaanxi Province, and the development orientation of the international metropolis in recent years, Media fusion has brought challenges to Xi'an municipal government image management. The study of Xi'an municipal government image promotion strategy in the media fusion background is beneficial to the improvement of Xi'an municipal administration efficiency. It is also beneficial to provide important support for the theoretical study of government image. Based on the background of media integration and the construction of Xi'an municipal government image model, the paper summarizes the advantages and disadvantages of Xi'an municipal government image through questionnaire survey. The main contents of this paper are as follows: chapter one: introduction. This paper mainly introduces the research background and significance of the thesis. Chapter two: the concept of Media Fusion and Government Image and related theoretical Research. On the one hand, it explains the concept and characteristics of media fusion, on the other hand, it introduces the characteristics and theoretical basis of the government image. The third chapter: the research on the trend of the dimension of Xi'an city government image construction and the construction of the model. Firstly, the development of the government image dimension in the social development is expounded. Then according to the influence of media integration on the government image, the paper constructs an effective image model for Xi'an government, including the economic dimension which lays the foundation stone, and the public service dimension, which is the core factor. Chapter 4th: analysis of the current situation of Xi'an municipal government image in the context of media convergence. Through analysis of public satisfaction with Xi'an municipal government and Xi'an municipal government's authoritative newspaper. The financial input reflected in the complaint, Policy tendency, summed up the Xi'an municipal government image is worthy of affirmation and still need to improve the aspects, and to explore the root cause of the problem. Chapter 5th: Xi'an Municipal Government image promotion path choice, this chapter with public advice, This paper focuses on how to improve the image of Xi'an Municipal Government in the context of media integration, discusses the strategies in the aspects of economy, public service and credibility, and promotes the image of Xi'an Municipal Government when raising the policy recognition of Xi'an Municipal Government.
【学位授予单位】：西北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630

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