拉萨市城关区经营性健身俱乐部乒乓运动的开展现状及对策研究

发布时间：2018-03-18 09:12

本文选题：拉萨市　切入点：经营性健身俱乐部　出处：《成都体育学院》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，随着我国经济发展，国民生产总值不断增长，重视身体健康、追求生活质量已成为现代人们日常生活中的重要组成部分，，参加健身俱乐部从事健身活动已经成为一种社会潮流。拉萨是西藏自治区政治、经济、文化、交通的枢纽中心，西部大开发和西藏铁路的全线贯通，使拉萨的经济得到快速增长，同时拉萨体育事业也面临前所未有的发展机遇。为此，以拉萨市八家以乒乓球专业经营、以乒乓球为主经营其他项目为辅经营和以乒乓球作为经营内容之一的经营性健身俱乐部为研究对象，采用文献资料、问卷调查法、专家访谈法、实地考察法、逻辑分析法和数理统计等研究方法在对拉萨市城关区进行实地调查的基础上，从拉萨市经营性健身俱乐部的经营者构成、教练员构成、练习者构成者三个层面分析拉萨市经营性健身俱乐部乒乓球项目的开展情况，找出制约乒乓球项目在拉萨市经营性健身俱乐部开展中存在的问题，整理分析原因，并提出发展建议。通过研究获得以下结论：（1）拉萨市经营性健身俱乐部乒乓球场地器材严重不足，并且设施比较破旧，乒乓球多以上台练习为主，目前场地设施远不能满足广大爱好者的需求；俱乐部经营方式单一，不合理。在调查中乒乓球项目是拉萨市各族人民所喜爱的体育项目，然而由于俱乐部资金短缺，大多数经营性健身俱乐部都是以乒乓球项目作为内容之一的方式经营的，这必然在很大程度上降低了乒乓球运动在拉萨市普及与推广；兼容性太小，相关配套设施服务不全面，经营性俱乐部还几乎处于一个相对较低的服务层面，相对较好的也只有融入茶座区域；（2）拉萨市经营性健身俱乐部乒乓球教练员学历总体水平不高，专业技术水平不高，专业理论知识不够全面，从业动机多处于获取经济利益，技术来源主要通过大学或者自己业余练习获得的；（3）练习者消费意识淡薄，消费方式普遍单一，在参加乒乓球运动的人群中，汉族比较多，藏族占的比重不是很高，练习者职业主要集中在公务员、教育工作者和医疗人员，参加乒乓球运动练习者主要以强身健体、兴趣爱好、结识朋友为锻炼动机，练习者受季节性影响很大，宗教信仰浓厚，宗教信徒把大部分时间投入到转经、磕头、转山等宗教活动中，无空暇时间参加体育锻炼。针对以上出现的问题提出如下建议对策：（1）完善场地设施、推行规模经营；（2）提高服务质量，逐步完善配套服务设施；（3）拓宽经营渠道，推出更多营销方式；（4）建立俱乐部联盟，加大宣传力度；（5）相关部门加大行政管理力度；（6）建立免费的国民体质检测点和运动处方服务站；（7）改善管理、提高教练员执教水平；（8）注重乒乓球练习者终身体育意识的培养；（9）加大学校体育对乒乓球运动的开展。
[Abstract]:In recent years, with the economic development of our country, the gross national product (GNP) has been increasing constantly. It has become an important part of modern people's daily life to pay attention to physical health and to pursue the quality of life. Participating in fitness clubs has become a social trend. Lhasa is the hub of politics, economy, culture and transportation in the Tibet Autonomous region. Lhasa's rapid economic growth, at the same time Lhasa sports industry is also facing unprecedented opportunities for development. For this reason, eight professional ping-pong clubs in Lhasa city, supplemented by table tennis and other items, and operating fitness clubs with table tennis as one of the management contents, were studied by literature and questionnaire. On the basis of a field investigation of the Chengguan District of Lhasa, from the composition of the operators and coaches of the operating fitness clubs in Lhasa, the research methods of expert interview, field investigation, logical analysis and mathematical statistics are based on the field investigation of the Chengguan District of Lhasa. This paper analyzes the development of table tennis project of Lhasa operating fitness club at three levels, finds out the problems existing in the development of table tennis project in Lhasa operating fitness club, and analyzes the reasons. And put forward the development suggestion. Through the study, we can get the following conclusions: (1) Lhasa operating fitness club table tennis equipment is seriously inadequate, and the facilities are relatively dilapidated, table tennis is mostly on stage exercises, the current site facilities can not meet the needs of the majority of enthusiasts; In the investigation, table tennis is a favorite sport of the people of all nationalities in Lhasa. However, due to the lack of funds of the club, Most of the operating fitness clubs are run in the form of table tennis, which is bound to reduce the popularity and promotion of table tennis in Lhasa to a great extent; the compatibility is too small and the related facilities are not comprehensive. The operating clubs are also almost at a relatively low service level, and the relatively good ones are only to be integrated into the tea house area, the table tennis coaches of the operating fitness clubs in Lhasa do not have a high level of academic qualifications, and the level of professional technology is not high. Professional theoretical knowledge is not comprehensive enough, most of the motivation is to obtain economic benefits, and technical sources are mainly obtained through university or their own amateur exercises. (3) the consumption consciousness of practitioners is weak, and the consumption mode is generally single. Among the people taking part in table tennis, the Han nationality is relatively large, and the proportion of Tibetans is not very high. Practitioners are mainly concentrated in civil servants, educators and medical personnel. Interests and hobbies, friends for exercise motivation, practitioners are affected by the seasonality, religious belief is strong, religious believers spend most of their time to turn the Bible, kowtow, turn mountains and other religious activities, no time to participate in physical exercise. In view of the above problems, some suggestions are put forward as follows: (1) perfect site facilities, carry out large-scale operation, improve service quality, gradually improve supporting service facilities, and gradually improve supporting service facilities, expand business channels, and introduce more marketing methods. (4) establish club alliances. Strengthen publicity efforts (5) the relevant departments will increase administrative efforts and 6) set up free national physique testing points and sports prescription service stations, etc.) improve management. To improve the teaching level of coaches (8) to pay attention to the cultivation of lifelong sports consciousness of table tennis practitioners.) to increase the development of table tennis in school sports.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G846

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